#910 - Gary Vaynerchuk

Joe Rogan (0:00)

Shhh, five, four, three, two, one.

Gary Vee, ladies and gentlemen. Dude, I have gotten so many fucking tweets about you. Ever since I said we were going to do this podcast, or I don't know if I announced it online, or tweeted it, or something, man, you're doing something out there, dude. You got a lot of people behind you, a lot of people excited about you.

Gary Vaynerchuk (0:22)

Well, listen, I'm super thrilled to be here. I really appreciate it.

Joe Rogan (0:25)

I appreciate you being here. I'm thrilled to talk to you.

Gary Vaynerchuk (0:27)

Thanks.

Joe Rogan (0:28)

You're a motivational motherfucker, man. You got a lot of people up nd at him.

Gary Vaynerchuk (0:31)

I'm super grateful. Do you know what's funny?

I spent the three years... For the last year, I've been okay with it, but the three years prior to that, I specifically didn't want to be a motivational speaker.

Joe Rogan (0:45)

How come?

Gary Vaynerchuk (0:47)

I was selfish in deciding that I just didn't want to be that, that I was more proud in my own mind of being an entrepreneur business builder who happened to have entrepreneurial tendencies and I feel like the motivational speaker thing, by percentages, can get a little ugly, gets a little kind of hollow, can get a little spammy, and for my own mind, the way I had it in my brand was I suppressed and stopped putting out the content that I would tell my boys and my internal employees, but for the last year, I embraced it a little more and so, you know, it's got a place, you know, I mean, you can't, and I know you feel this because as soon as you announced it too, I got so many emails and tweets and DMs of the same thing.

If you're lucky enough that some way, the way you communicate brings value to others, you need to be smart about that. And so I'm trying to figure it out.

Joe Rogan (1:43)

Yeah, yeah, I mean, I definitely think you need to be smart about it. You don't want to get greedy with it or stupid with it or...

Gary Vaynerchuk (1:51)

There's a fine line between manipulation and, you know, and doing the right thing.

Joe Rogan (1:56)

For sure.

Gary Vaynerchuk (1:57)

And for me, when I go on stage, that is my zone. Like, that's my arena, that's my court, I just don't think anybody does it better.

Joe Rogan (2:07)

Like when you give motivational speeches.

Gary Vaynerchuk (2:10)

Yeah, I mean, they're usually business talks, but I'm so, like, rah-rah that it takes, you know, I feel like I'm a defensive coordinator that's giving you the plays, but I'm gonna give it to you like, we can do this, let's rip their necks, you know, like out of their body. And so when I'm up there, that and the YouTube videos and things of that nature, that's the majority of what people see of me.

And that's only one version of it. And yeah, I'm very conscious of the motivational thing. I think a lot of people use motivation for their own selfishness. And I'm trying, I know it all plays out in 30 or 40 years, but along the way, for my own appetite, I want to balance it the right way.

Joe Rogan (2:51)

Well, there's a lot of people that are doing it, they don't really do anything else. I know a guy who does motivational speaking, he used to be a shitty comedian, and now he's just doing these weird motivational speeches, and they're hobbled and cobbled together from other people's shit, and it's fake.

Gary Vaynerchuk (3:10)

You know what? Listen, I don't judge anybody, very honestly, I don't give a fuck. Really, I really don't. But about what other people are doing, entertainment, escapism, people can say reality stars are this, people say watching football like my beloved Jets for three hours is stupid. People can judge escapism any way they want. Here's my big thing. I'm a businessman, so I talk about business content. It's not just finding your inner peace.

What scares the shit out of me is everybody who fucking says that they're a business coach, and they've never made a fucking dollar outside of selling other people how to make a dollar, and that whole scheme is basically sell other people on how to make a dollar.

So I just don't want to go down that path, and I think I can look the part very quickly, and that's why I suppressed it for a little while. But then, in the last three or four years, I've built a very large agency, a media agency, and so I think I felt good that I went and executed again, just like I did when I built the wine business. So I filled that bucket of building another big business, which makes me feel more comfortable to go out and do the content and being out there.