91: Using AI in Sales to Automate Go-to-Market Execution with Jason Eubanks

**Jason Eubanks** (0:00)
Humans don't need to be in the business of copy and paste anymore.

**Chris Daigle** (0:02)
How are you helping them understand like the urgency and the importance of it and like how to do it right?

**Jason Eubanks** (0:09)
I think the importance of it is directly tied to the reason for the urgency. And I think you could boil the importance down to a few simple statements. You can unlock at least a 2x productivity gain with this capability, with AI native intelligent automation, powering true execution, true automation, not just serving up insights.

**Chris Daigle** (0:27)
Sales can get pretty churning.

**Jason Eubanks** (0:28)
Our customers on the average are cutting their on-boarding time by 50%.

**Chris Daigle** (0:32)
Wow. That's internal on-boarding or that's on-boarding clients?

**Jason Eubanks** (0:36)
That's their internal on-boarding to productivity for their GTM teams.

**Chris Daigle** (0:39)
As compared to what industry standard? A couple of weeks maybe?

**Jason Eubanks** (0:42)
Yeah, it's about three to four weeks.

**Chris Daigle** (0:44)
Dude, this is just, it's not fair.
Jason Eubanks is the CEO and co-founder of Aurasell, an AI native GTM platform. He pushes leaders to stop adding chat rappers to old stacks and instead use intelligent automation that can double sales productivity, eliminate CRM busy work, and help teams move faster than competitors. Welcome to Using AI at Work. I'm your host, Chris Daigle. Each week we'll be learning how today's business owners, entrepreneurs and ambitious professionals are getting more done with smart use of tomorrow's tech. Let's get started. Right now, every business leader is asking the same question. What are we going to do about AI? If this is you, chiefaiofficer.com has the answer. We'll give you a simple path forward where we provide executive and team training so your people know exactly how to safely use Generative AI in their day-to-day. We also manage the deployment and implementation to make sure tools actually get adopted and deliver results. And we'll also guide company-wide transformation so AI becomes part of your operating system, not just another shiny object. The companies that act now will increase productivity, cut costs and grow faster than their competitors. Those that wait will get left behind. So if you want to make AI work in your business, visit chiefaiofficer.com and see how we're helping companies of all sizes finally get results from AI. Hi, everybody. Welcome to another episode of Using AI at Work. This is Chris Daigle and I'm actually super hyped up today to talk to our guest, Jason Eubanks, founder of Aurasell. We just kind of had a pre-conversation. We've had a couple of conversations before this and what he's doing is very cool and very interesting to me personally for where our business is and it's addressing an area of every business where they'd love to get AI involved and that's in the sales environment. So, Jason, before we start, what is the takeaway that you want the listeners to have at the end of this episode today?

**Jason Eubanks** (2:36)
I think there's, if I could expand it to three takeaways, you know, one is just generally speaking, I try to encourage everyone who I have a conversation with to really challenge themselves to think beyond an incremental approach, beyond a wrapper interface when they consider how to use AI at work. And Aurasell, of course, is an AI native platform, we'll talk about that later, and I don't mean this in a self-serving way. I truly mean it in a way that most of the people that I speak to in business are still thinking about the application of AI through the lens of a chat. Ask it a question, get an answer. And that's fine because that was the first application and interface for which AI generally was exposed to us as a public. As a platform shift, the power of AI is so dramatically impactful beyond question and answer. And I would challenge everybody as they turn internal to their organizations and think about how to unlock productivity, how to out-compete their market, how to better serve their customers. Just take, throw away that scared incremental approach of putting chat wrappers on this and that and connecting it to Slack and homegrown systems and wiring it up and get past that. Like it's cool that you could take a little bit more data and replicate a consumer experience in chat. We're really, we're past that.

**Chris Daigle** (4:12)
Nice.

**Jason Eubanks** (4:12)
Products are past that, technology is ready. I would challenge everybody to jump in with both feet and pivot to an AI native approach everywhere you can.

**Chris Daigle** (4:25)
Love it. So that's number one. Okay.

**Jason Eubanks** (4:27)