#90 - How a Newsletter Generates $2m With Only 5,000 Subscribers

**Shaan Puri** (0:00)
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**Sam Parr** (0:37)
How's the suburbs?

**Shaan Puri** (0:39)
It's good, actually, I've said good now twice, and it's because my brother-in-law taught me this thing that I've been doing in my head. You know who Jocko Willink is? The guy who's on Joe Rogan's podcast a bunch.

**Sam Parr** (0:50)
Yeah, yeah, yeah, the Navy Seal.

**Shaan Puri** (0:52)
Yeah, and I actually don't listen to him or whatever. My brother-in-law is obsessed with him, and he buys his book and listens to his podcast or whatever, and I just overheard it.
And this guy, he said this guy's shtick is that he's hardcore about everything, and his thing is like discipline equals freedom.

**Sam Parr** (1:08)
He's like a David Goggins guy.

**Shaan Puri** (1:10)
Yeah, he's just like, you know, torture yourself and that's what makes you strong, and that's what sets you free, and that's how you get what you want to do, like you get what you want.
And so, you know, anytime something goes wrong, like it'll be like, you know, your business failed, and he'll just be like, good, start a new one. Or like, you know, faster to start the winter. Or he'll be like, you know.

**Sam Parr** (1:30)
Yeah, yeah, yeah, it's always like, I'm going to make this into something good.

**Shaan Puri** (1:33)
Flat tire, good, time to walk. And it's just like, that's this like voice in my head now. It's cheesy as hell, but it's actually quite effective to just immediately correct any thought to the, like to the positive, to the empowering.
And it's like, got fired. Good, I'm free.

**Sam Parr** (1:52)
Okay, I get it. I'm down with that. Have you read David Goggins book?

**Shaan Puri** (1:56)
No, I actually don't like these guys.

**Sam Parr** (1:58)
No, read David Goggins. Goggins is cool. I mean, he's like cringe sometimes, but he's cool. Grew up in an abusive household and overcame a lot and you know, he's definitely a good dude and an inspiration.
He overdoes it, obviously, but these guys are good.

**Shaan Puri** (2:13)
I know, I've already done so much sort of motivation porn that now I need something else. It's like, I don't want to hear that you were like, you know, an orphan who had, you know, no food and you crawled your way to success. It's like, I want somebody who was doing all right and have them doing great.
Or like, you know, they're not even doing great. They're doing pretty good.

**Sam Parr** (2:33)
It's like, book warm motivation. Let me tell you a book that I think is doing that for me. But how is it actually?

**Shaan Puri** (2:40)
What, Living in the Suburbs? Yeah, it's fantastic. It's amazing. I swim every day. That's like, that alone, that one thing. I say that and like, no one gives a shit because it doesn't sound that interesting or new or novel. But for me, I went from not going in the pool and swimming every day to doing it.
And it's like a combination of meditation, a massage and a workout.
And it's amazing and a shower. It's great. It's everything I want.

**Sam Parr** (3:05)
Great, because maybe I'll do it. I'll join you.
Okay, you want to hear...

**Shaan Puri** (3:10)
Wait, are you back in SF?

**Sam Parr** (3:12)
I'm in my house in San Francisco. It looks messy because I've moved everything.

**Shaan Puri** (3:15)
Okay, you should come over then. Come over for the next podcast. We'll hang out here, we'll swim, and then we'll do the podcast live.

**Sam Parr** (3:22)
Okay, I'm down. I'm in San Francisco now, but I've packed everything up. I leave August 1st. I'm going to go to, what's the place? Park City for a week because like I said, I've wanted to hang out in Utah. And then I'm going to go to St. Louis for two weeks. And then I'm going to go to New York.
I sound bougie saying this. I'm going to stay in the Hamptons for a couple of weeks. And then I'm going to rent a place in Brooklyn for a little while. And then maybe I'll go to Asheville, North Carolina.