9 drunk ideas that sound stupid (but are secretly genius)

**Arie** (0:00)
All right.

**Shaan Puri** (0:01)
If you're out there, raise a glass. We are doing a favorite of this podcast. One of the favorite episodes. The people demanded it. The people begged for it. This is Drunk Ideas.
The premise of Drunk Ideas is, I have a lot of business ideas that are awful.
If I came to the podcast and I told you the awful ideas were great, you would think I'm dumb. So we created Drunk Ideas where I could take my bad ideas.
Under the guise of alcohol, more things go. You laugh it off. These are ideas that are half-baked. They're a little silly, but there's a nugget. There's a nugget of something in all of these ideas. They're not just completely silly. So that's Drunk Ideas. We've done this a few times before. I always love doing them. I beg Sam to do it. I don't know if Sam loves it as much as I do, but I'm like, dude, you ready for one? I've got 20 ideas in the hopper. He's like, all right, fine.

**Sam Parr** (1:06)
You're like the funny guy, but also is it true that you actually keep a running list of this? Of course.

**Shaan Puri** (1:13)
Yeah. Like in my Slack, I just write the ideas and I write a drunk idea. So then when the time comes, I just search drunk idea and I got my whole list filtered for me already.

**Sam Parr** (1:23)
What are some, okay.

**Shaan Puri** (1:24)
I think that's in Atomic Habits, with that system I just described. I think that's the featured case study.

**Sam Parr** (1:31)
How long is that Slack and who is in it? And are the other people in it like, dude, shut up?

**Shaan Puri** (1:37)
Yes to the last one. I don't even know what the first two questions were. Also, producer Arie is actually, not producer Arie today, co-host Arie today.
Arie, how does it feel? We brought you out of retirement back onto the pod.

**Arie** (1:49)
Back by popular demand. Is that the phrase? I don't know.

**Shaan Puri** (1:52)
Actually, no, it's like back by like assistance. We were like, Sam, do you have any ideas? And Arie's like, for example. And then she said a great drunk idea and we were like, no, no, no.
That's your idea. You have to bring that to the table. So now she got dragged onto the show.

**Sam Parr** (2:05)
I've got a couple, Shaan. I've got a couple that actually are pretty awesome, but you want to go first?

**Shaan Puri** (2:10)
All right, I'll start.
Let me give you a little diagram. All right, let's make it visual for all our visual learners out there. Sam, this is you normal routine, Monday through Friday, Saturday and Sunday, you do whatever you do. You have a certain level of productivity, a certain level of happiness, a certain autopilot that you go into. Now, when you want to relax and you want to be less productive, more relaxed and more happy, we call that going on a?

**Sam Parr** (2:38)
I don't know, what did I say?

**Shaan Puri** (2:40)
Break?

**Arie** (2:41)
Vacation, correct. Vacation.

**Sam Parr** (2:42)
Thank you, Daniel.

**Shaan Puri** (2:45)
So, all right, so that's called going on a vacation. So you could think of that like the pen moving down in productivity, but up in other factors like relaxation and enjoyment. Now, let's go back to our baseline.
Now, Sam, when you want to be way more productive for a week, if you want to kick ass for a week, if you want to truly lock in, what do we call that? Is there a word for that?
I think not.
And so, I'm going to pitch you my first drunk idea, which is reverse vacations. It's basically a lock-in camp. You take a week off of your normal routine, but you're not going to relax. You're not going to sit in a cabana at the beach. You're going to lock in. And you go to these essentially like professional penitentiaries, and you go and you lock in. You are literally locked in. You set a goal.
You are given like a robe, like a new clothing. Like you're wearing like a track jumpsuit, like maybe not like full like prison guard, but maybe like an Adidas track suit, I'm thinking. And something that just changes your identity. You're not normal, Sam. You are here on a mission. You were here to do a thing. It's not, again, it can't be luxury. We're not trying to get you to relax. This is David Goggins is playing like kind of like on the ambient sound. You know, there's just pull up bars in random places. The showers are all cold. You're eating slop. We're not optimizing here. It doesn't, your health doesn't matter here. This is actually like a, not a wellness retreat, but you should feel a little unwell by the end of this. But you know what you're gonna do? You're gonna lock the hell in. And we're gonna give you something to brag about. It's gonna have a little bit of status to it. That like, it's kind of like people when they sign up for a marathon or an Ironman, you know, what's the first thing they do? Is it train? No, it's tell friends that they've signed up for an Ironman. And so similarly, I need this to be a place where you're pseudo-bragging, like workaholic style, of how hardcore you are. Like, there's no way to tell people you're being hardcore about your projects right now. And I think we need the reverse vacation. What say you?