#87 with Greg Isenberg - The Millions to be Made Unbundling Reddit

**Sam** (0:00)
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**Shaan** (0:31)
All right, all right. Play the intro music. We are back.
We have Greg Isenberg on. We're gonna make this a two-part episode because we went a little long. So watch out for this back-to-back with Greg. Greg's been on the podcast before. He's a friend of the house.
He's got great ideas. Today, he texted me. He said, hey, I gotta come back on. I got a bunch of ideas about building startups off the back of Reddit. And so that's what we talk about amongst other things. So this is part one, enjoy.

**Greg Isenberg** (0:57)
Enjoy.

**Shaan** (1:06)
Cool, what up, we're here.

**Shaan** (1:08)
Sam and Greg Isenberg back as a guest on the podcast. Welcome back, Greg.

**Greg Isenberg** (1:12)
Thanks, what's up?

**Shaan** (1:13)
And Sam said he had a juicy question to ask you, so.

**Sam** (1:16)
Well, we were just talking about StumbleUpon. Greg, I don't know if you can't talk about something, just say you can't talk about it. Who owns StumbleUpon? Greg used to work for or owned, or what did you do with StumbleUpon?

**Shaan** (1:26)
His startup got bought by StumbleUpon.

**Greg Isenberg** (1:28)
Yeah, exactly. We started a company which was kind of like StumbleUpon for video, and they bought us. We were their first acquisition and the only acquisition.
And then what ended up happening is StumbleUpon got bought by Garrett Camp and Expa, which is his product studio.

**Sam** (1:47)
And so what's it do now?

**Greg Isenberg** (1:50)
Yeah, so he's relaunching StumbleUpon as a product called mix.com, which is supposed to be like StumbleUpon, but more modern.

**Shaan** (2:00)
Okay, cool. Well, we should start because there's a bunch of ideas to go, but before we do, Greg, we're trying to rename the podcast.
And it used to be called, or it is called still, My First Million, which was because I was, I started off just interviewing people like, hey, how'd you make a million bucks? How'd you make your first million? And then they would tell their story like, I made it by being a poker player. I made it by selling my company to StumbleUpon, whatever.
And now it's changed into this kind of brainstorm, idea session, kind of weird thing. And so we want to rename it. And so we just put out a little poll. I don't know if you like any of these names. All right, so one is kind of what we refer to it now as Million Dollar Brainstorm, kind of close to what we have. Not that exciting as a rebrand. Another one we had was Ideaholics, but nobody voted for that. So that's losing right now. There's the brainstormers. So a couple of people have voted for that in our podcast group.
Do you have a genius name for us? And also, do you remember your hilarious naming advice that you used to have regarding a certain Spanish word?

**Greg Isenberg** (3:04)
It's scary that I don't remember that.

**Shaan** (3:06)
Okay, so I remember somebody was trying to come up with their domain name, and you were like, oh, I got you. What's your business? And he's like, you know, insurance. And you're like, insurance bueno.
You were just putting bueno at the end of every name. And you're like, oh, hotel bueno, haircut bueno. The domains are all available.
It sounds pretty good.

**Greg Isenberg** (3:28)
I do have a list of probably 350 names. And I do come up with like a bunch of words and I'll just add it like space this or, you know, street that or avenue this. Where I just kind of play around with it.

**Shaan** (3:44)
Idea Street.

**Greg Isenberg** (3:45)
Yeah, exactly. I mean, I can pull it out.

**Sam** (3:48)
Let's just do bueno. Let's just add bueno to stuff.
I love that idea.

**Greg Isenberg** (3:55)
So first of all, I don't really love any of the names, to be honest.

**Shaan** (3:58)
Thank you for the honesty.

**Greg Isenberg** (4:00)
One of them kind of remind, what's the first one again? Go through it and I'll tell you why I don't like them.

**Shaan** (4:05)
All right, million dollar brainstorm.