#86 - Why Every Business Should Have an Enemy

**SPEAKER_1** (0:00)
All right, everyone, we have a quick ad for HubSpot. But I want to let you know, I actually use HubSpot and I use their sales tool, which is what this ad is for. HubSpot sales platform, it makes it just easier to sell stuff, to do it faster, to look at your pipeline, to see what sales are going to happen. Just prospect to cold outreach and get more customers faster and easier. Plus, it's easy to learn and free to start. So you guys can check it out, hubspot.com/sales.
So, before we get into this, I gotta ask the listeners and you something. So, Jack, our friend Jack Smith, introduced me to this guy a few years ago, and I don't even want to say what the service is yet, but okay, I think I could say a little bit. There's a ride sharing service, one of the ride sharing services, and what this guy does is, I think this is how he does it, I don't exactly know, but you can buy discounted credits.
So you know how?

**SPEAKER_2** (1:05)
I pay 20 bucks and I get $40 worth of rides.

**SPEAKER_1** (1:10)
Have you done it?

**SPEAKER_2** (1:11)
So he showed it to me years ago, right? This was like, I don't know how long, how long, two years ago maybe he showed it to us.
And I was like, oh great, I take rides all the time, would love to. Then as I went through the website, I was like, is this like a, hey, is this a scam? I don't think so because Jack said he's doing it and he recommended it.

**SPEAKER_1** (1:26)
I've done it.

**SPEAKER_2** (1:27)
But then I was like, is this going to get my account banned? Like this is too good to be true. So my skepticism went off. I didn't do it. I forgot about it. And then he posted about it in the private, My First Million Facebook group. He said, hey, did you guys know about this? It's a really cool, clever hack and system that this guy's created.
Jack loves those things.
Tell me more about what's got your eye here.

**SPEAKER_1** (1:48)
Yeah, so he has this service. Now he's doing it for similar things. And okay, so Jack was like, hey, you should have this guy on the podcast. And I'm like, okay, so pros. This guy is a hustler. He's doing amazing stuff.
And I'm pretty sure. I think he's either said it or I figured it out. I'm pretty sure the way he does it. This guy's in India. I think what he does is he has a network of like thousands of teenagers and kids, and he just gives them a first ride on on a ride service, and he gets the $10 back like in referral and then sells it.
Right.

**SPEAKER_2** (2:25)
So he's gaming the exists. It's not, as far as I understand, it's not like illegal. There's no like sort of illicit hacking or anything. He just says, hey, they have a referral system, which is cool. You get, every time you refer somebody, you get certain amount of credits.
What he realizes he can do cheaper, maybe shorter rides in India, and that will count as a new customer that's been referred, and so he can give you in the US your full credit for a lightweight ride there. And the arbitrage, there's some money.
He keeps some money and we get a saving, and then the ride, the person who takes the ride gets a free ride. So it's like a win-win-win for everybody but the service.

**SPEAKER_1** (3:03)
And to add to complexity, if you pay with Bitcoin, you get a bigger discount, which is what I've done.
And if you like do XYZ, like it looks incredibly shady. Long story short, it's interesting. It's a cool story. It's definitely, it's not a scam, but it's questionable about the ethics. And so do we want to promote this or not?

**SPEAKER_2** (3:26)
Yeah, of course, it's not promoting it. I am interested in this guy's story. And I think a lot of people will be interested in it. You can make your own judgment after you hear them out as to...

**SPEAKER_1** (3:35)
Well, we've been called out for promoting unethical behavior.

**SPEAKER_2** (3:39)
Yeah, but people will call you out for whatever. I don't think we're promoting anything. It's one thing, okay, it's for promoting if we say, this is awesome, go do this. Okay, that's fair. But that's an opinion, right?
But I think the right thing to do is to say, hey, here's somebody who's doing something interesting. They found a way to hustle and create a business for themselves, as well as value for others.