#822 - Chael Sonnen

Joe Rogan (0:04)

Chael Sonnen, non-coffee enthusiast. Coffee non-enthusiast?

Chael Sonnen (0:08)

Well, I drink it every day, and I like coffee, but I've got to doctor it a little bit. You know, I've got coffee mates and the hazelnuts, and I've got to do all that stuff.

Joe Rogan (0:16)

Do you use this jazz? Stevia?

Chael Sonnen (0:18)

No, but may I?

Joe Rogan (0:18)

Stevia is good, yeah, please. It's stronger than sugar, so don't put it in like you would do sugar, but it's completely natural, available everywhere, all sorts of health food stores, and Whole Foods carries it. It's just a plant-based sweetener, not sugar, not bad for you. Doesn't give you the diabetes, doesn't fuck with you like Aspartame does. Some people don't like the taste of it, but I like it. And the fact that I can get away with it, or I can drink it, and I know there's no sugar at all, I like it a lot.

Chael Sonnen (0:48)

Are they a sponsor? Are we doing a plug right now?

Joe Rogan (0:50)

No, it's just a plant.

Chael Sonnen (0:51)

So if I don't like it, I can say, I don't know about this stuff.

Joe Rogan (0:54)

Say it sucks, we don't even sell it. I'm a fan of it.

Chael Sonnen (0:59)

So here's my theory on coffee, and I think this is true. If coffee wasn't around, and I discovered it, and I sat you and Jamie down, and I slid a cup across the table and go, try this, guys.

I want $50,000 from both of you. I'm gonna build this coffee empire. Taste this. You go, you're out of your mind. You wanna give me a dollar? They go, no, no, no, not only.

Not only am I gonna sell this for a profit, I'm gonna put sprinkles in it. I'm gonna put it in a fancy cup. I'm gonna mix whipped cream on top and sell it at a 300% profit. You could shale. Just get out, get out.

Joe Rogan (1:29)

I'll tell you, well, maybe, I mean, a very small niche market, maybe. I mean, it's not like it's gonna be everywhere. It's not bad, right?

Stevie is good.

Chael Sonnen (1:38)

It's not bad.

Joe Rogan (1:39)

It's got like a little bit of a bitterness to it. It doesn't taste as good as sugar, but for me, it's a good compromise knowing that there's nothing negative about it.

Chael Sonnen (1:48)

So we're going. This is how you start your show. I like this. No big interdict. You just turn it on.

Joe Rogan (1:52)

It's not necessary.

Chael Sonnen (1:53)

You're the man. No one else could pull that off. They really could.

Joe Rogan (1:57)

They just need to do it. If you just didn't worry, if everybody just didn't worry, they would just do it this way.

Chael Sonnen (2:02)

I suppose you're right. So whatever will we talk about today? Is there anything going on?

Joe Rogan (2:08)

No, I mean, it just seems like it's just nothing happening. It's just an average Monday, a couple of coffee drinkers here.

Chael Sonnen (2:17)

We're all trying to figure out if they're going to sell or not, right? And I'm on the other side of the fence from a lot of the reports. I'm going, God, I hope so. What a cool thing. I mean, they can sell all the work they put in, the risk, they built this industry. Isn't that the ultimate thing you want to do with the business? Day one, when you sit down to start a business, you want to create something so cool somebody else wants to buy it.

So I'm on the other side of the fence. All these reports were coming out like this was going to be earth shattering news. I'm going, this is going to be great. This is, you know, if you like them, if they've done something for you and you're cheering for them, then cheer that this goes through. Particularly if you retain Dana. And that was the other part of the report, was that Dana was going to stay on. Well, that's relevant.

There's not another guy alive that can run that.

And that's not some nice statement to Dana. Dana, it's just the truth. Like you can't go to a library and check out a book on fight promotion. You can't go to any college and major in fight promotion. You either know it or you don't.

Joe Rogan (3:04)

Yeah, it's difficult. And it requires all day. Like Dana's working all day. Like for people who don't, I'll call him at like one o'clock in the morning and he just got off the phone and he's doing deals and he's making things happen and he's trying to, and he's obsessed with it.