8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton - #626

**Chris Williamson** (0:00)
What's happening, people? Welcome back to the show. My guest today is Richard Shotton. He's a behavioral scientist, founder of Astroten, and an author. Humans are predictably irrational. By studying these behaviors, advertisers and marketers have been able to boost sales and influence you in ways you might not realize or expect. So it's pretty important to discover just how you're being manipulated. Expect to learn what are the most powerful words in persuasion, which human biases are overtested and overrated, how a small commitment can be the beginning of a huge commitment, which hacks make advertising campaigns stick in people's minds, how to overcome the problem of analysis paralysis, how to change everything someone believes whilst changing nothing they experience, and much more. In other news, this episode is brought to you by Whoop, the only fitness tracker that I have stuck with and by far my favorite. It tracks absolutely everything you do 24-7 by the most comfortable wearable that just sits on your wrist. It's your heart rate variability, your resting heart rate, how much you're breathing, your stress throughout the day, every workout, every recovery run, the walks that you do from the car to the door. And this means that it gives you a very global overview, a very in-depth insight into what's going on inside of your body, how the changes that you're making with your diet, with your training, with your rest and recovery, are all influencing the most important metrics that contribute to your fitness, your health and your longevity. And this is all done just from one little strap that sits on your wrist. Also, you can join for free, pay nothing for the brand new Whoop 4 strap, plus get your first month for free, and there's a 30-day money back guarantee, so you can buy it for free, try it for free, and if you do not like it, after 29 days, they'll give you your money back. Head to join.whoop.com/modernwisdom. That's join.whoop.com/modernwisdom.
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