#77 with Greg Isenberg - WeWork's Head of Product is an Idea Machine

**HubSpot Media** (0:00)
All right, everyone, we have a quick ad for HubSpot. But I want to let you know, I actually use HubSpot and I use their sales tool, which is what this ad is for. HubSpot sales platform, it makes it just easier to sell stuff, to do it faster, to look at your pipeline, to see what sales are going to happen. Just prospect to cold outreach and get more customers faster and easier. Plus, it's easy to learn and free to start. So you guys can check it out, hubspot.com/sales.

**Shaan Puri** (0:26)
This episode is brought to you by Superside. They're an always on design company that delivers great design at scale, fast, affordably and within 24 hours. Go to superside.com/mfm, MFM as in My First Million.
So superside.com/mfm to check them out.

**HubSpot Media** (0:42)
Thank you.

**Shaan Puri** (0:50)
What's up, guys, Shaan here.
Sam is out today, but we got my friend, Greg Isenberg, filling in. Greg is a great dude, you guys will like him a lot. He's been a founder of a couple of companies, sold two of them, one to StumbleUpon, one to WeWork. He's at WeWork now, he's an investor in companies, he's a cool guy, you guys will like him a lot.
He's got a real brain for designing products. So anytime there's like a social or consumer product, he's one of the best thinkers around. And I think you guys will see that. We spent the first half of the conversation talking a little bit about his background. And then the second half is we go through a bunch of random ideas he has on his, you know, notes app on his phone just for fun. So I think you guys will like it. Tweet at me, shaanvp, tweet at Greg. Let us know what you think about the episode. As always, enjoy. Hope everybody's doing great out there in the quarantine.
Keep hustling, building stuff. Keep yourself busy with with good things. All right. Take care. Enjoy the episode. OK, so I should introduce you. So Greg is on the podcast. Greg is a homie from, I don't know how long I've known you, a few years at least.
We, you know, I guess the world probably now knows you for your haircut website.

**Greg Isenberg** (1:59)
Right.

**Shaan Puri** (2:00)
Explain what that is. What is the URL? Do you probably need a haircut? Is that it?

**Greg Isenberg** (2:04)
You probably need a haircut.com. Yeah, we're the busiest virtual barbershop on the Internet.

**Shaan Puri** (2:09)
Dude, so what happened? OK, so people are in quarantine, they need haircuts.
And how does this idea go from a little germ, a little sperm in your head to a real idea out there?

**Greg Isenberg** (2:22)
I mean, you know me, I get sort of excited about stuff that goes viral.
And I was talking to a buddy of mine, he's a stylist, out of work, couldn't pay his rent. I was like, I need a haircut. I like to look good, you know, built the MVP and then just threw it on product hunt. And before I knew it, it went as on the Today Show, ABC, and basically, the way it works is pretty simple. For people who need haircuts, they book an appointment, they get connected to a virtual stylist and they could either cut their own hair or they can have a friend cut their hair for you.

**Shaan Puri** (2:59)
This is a dope idea. When it came out, I was like, who's behind this? I feel like I know the person behind it. I didn't know it was you, but I was like, I feel like it's either you, it's Alex too, or it's like, you know, one of you sort of viral memers of products.
Yeah, I feel like, actually, in general, I've spent hours brainstorming with you before. I feel like for you to get excited about building something, it's got to start with some emotion. Like either you think of something that makes you laugh and then you're just giggling and but you're serious about it once you start laughing or it's something like really sad story and you're like, okay, this is an injustice in the world. I want to go solve.
But is that a fair characterization of you?

**Greg Isenberg** (3:39)
Yeah, I mean, I do like things that kind of go viral and like for me, you probably need a haircut. I mean, I was I told my girlfriend, I was like, I'm 100% sure this is going to go viral.
And she's like, well, how do you know? How do you know? And I was like, well, like the name and and kind of, you know, where we're at. And it was the timing like you just seed it with a couple of journalists and, you know, throw it up on Product Hunt and like, before you know it, like, I don't know, we probably had 150,000 uniques in the first 24 hours.