#686: Dustin Moskovitz, Co-Founder of Asana and Facebook — Energy Management, Coaching for Endurance, No Meeting Wednesdays, Understanding the Real Risks of AI, Embracing Frictionless Work with AI, The Value of Holding Stories Loosely, and More

**Tim Ferriss** (0:00)
This episode is brought to you by ROKA, makers of the world's most versatile eyewear. I am incredibly impressed with ROKA, actually. The quality is outstanding, and a lot of my friends who are lead athletes also wear them. That's how I was introduced to them.
I like to stay active. A lot of long-term listeners will know this, and my eyewear has to be up to the task. Brands that make everyday eyewear, sunglasses and glasses, don't generally build them for people who are really on the move a lot. So you have to wear clunky shades on a run, deal with glasses that slip off your face or by some kind of sport-specific frames. ROKA has fixed all of that by packing the same features used in eyewear for Olympic gold medalists and world champions into stylish everyday sunglasses, eyeglasses and reading glasses. So you get more with less. It's an elegant solution. With ROKA, one pair does it all. You can go from work to a workout, to dinner with friends without ever needing to switch glasses. I never have to interrupt a hike, for instance, to take my sunglasses off and wipe my nose or frames because ROKA's no-slip feature keeps my shades right where they started. If you wear prescription glasses, which I will probably end up wearing pretty soon as you get older, you know, these things happen, you can finally ditch the contacts and have no-slip, fashionable frames that keep up with you and your active lifestyle.
Personally, I've been using their Rory blue light glasses after sunset, and I can feel the improvement in my sleep quality. I'm falling asleep faster. During the day, I've been loving the Falcon. This is ROKA's ultra lightweight titanium aviators. Been wearing those, say, when I go out on nice sunny days in Austin for long walks. I also enjoy supporting ROKA, speaking of Austin, as hometown heroes, as they are based in my backyard right here in Austin, Texas.
ROKA's ultra lightweight, no-slip fit and advanced lens coatings combined with their exceptional style. I actually have many other styles. Others mentioned too, also make these a favorite for a lot of my friends. You may have heard about them from Andrew Huberman and many others.
There are a lot of people wearing these things. The quality, as I mentioned before, is really outstanding. They're very, very durable and with more than 19,000 five-star reviews.
Can't wait until they get to 20,000. That'll be a celebration, I bet. But with more than 19,000 five-star reviews, ROKA has created a solution that active people love. Plus, they hand-build their glasses, sunglasses, and reading glasses all in the USA. Check out my favorite frames and get 20 percent off of your first order using code tim20, that's T-I-M-2-0, at roka.com. That's code tim20 at roka.com, roka.com.
This episode is brought to you by Shopify. Shopify is one of my favorite companies out there, one of my favorite platforms ever, and let's get into it. Shopify is a platform, as I mentioned, designed for anyone to sell anything anywhere, giving entrepreneurs the resources once reserved for big business. So what does that mean? That means in no time flat, you can have a great looking online store that brings your ideas, products and so on to life, and you can have the tools to manage your day to day business and drive sales. This is all possible without any coding or design experience whatsoever. Shopify instantly lets you accept all major payment methods. Shopify has thousands of integrations and third party apps from on demand printing to accounting to advanced chat bots, anything you can imagine.
They probably have a way to plug and play and make it happen. Shopify is what I wish I had had when I was venturing into e-commerce way back in the early 2000s. What they've done is pretty remarkable. I first met the founder, Toby, in 2008 when I became an advisor, and it's been spectacular. I've loved watching Shopify go from roughly 10 to 15 employees at the time to 7,000 plus today, serving customers in 175 countries with total sales on the platform exceeding $400 billion. They power millions of entrepreneurs from their first sale all the way to full scale, and you would recognize a lot of large companies that also use them who started small. So get started by building and customizing your online store, again, with no coding or design experience required. Access powerful tools to help you find customers, drive sales, and manage your day to day. Gain knowledge and confidence with extensive resources to help you succeed. And I've actually been involved with some of that way back in the day, which was awesome. The build a business competition and other things. Plus, with 24-7 support, you're never alone. And let's face it, being an entrepreneur can be lonely, but you have support, you have resources, you don't need to feel alone in this case.