#618: Roelof Botha — Investing with the Best, Ulysses Pacts, The Magic of Founder-Problem Fit, How to Use Pre-Mortems and Pre-Parades, Learning from Crucible Moments, and Daring to Dream

**Tim Ferriss** (0:00)
This episode is brought to you by Eight Sleep. My god, am I in love with Eight Sleep? Good sleep is the ultimate game changer. More than 30% of Americans struggle with sleep, and I'm a member of that sad group. Temperature is one of the main causes of poor sleep, and heat has always been my nemesis. I've suffered for decades, tossing and turning, throwing blankets off, putting them back on, and repeating ad nauseum. But now, I am falling asleep in record time, faster than ever. Why?
Because I'm using a simple device called the Pod Pro Cover by Eight Sleep. It's the easiest and fastest way to sleep at the perfect temperature. It pairs dynamic cooling and heating with biometric tracking to offer the most advanced, but most user-friendly solution on the market.
I polled all of you guys on social media about the best tools for sleep, enhancing sleep, and Eight Sleep was by far and away the crowd favorite. I mean, people were just raving fans of this. So I used it and here we are.
Add the Pod Pro Cover to your current mattress and start sleeping as cool as 55 degrees Fahrenheit or as hot as 110 degrees Fahrenheit. It also splits your bed in half so your partner can choose a totally different temperature. My girlfriend runs hot all the time. She doesn't need cooling. She loves the heat and we can have our own bespoke temperatures on either side, which is exactly what we're doing. Now for me and for many people, the result Eight Sleep users fall asleep up to 32% faster, reduce sleep interruptions by up to 40% and get more restful sleep overall. I can personally attest to this because I track it in all sorts of ways. It's the total solution for enhanced recovery. So you can take on the next day feeling refreshed. And good news, Eight Sleep has launched the next generation of the pod. The new pod three enables more accurate sleep and health tracking with twice the number of sensors. It's just a smoother, better experience that delivers you the best sleep on earth. At least that has been true for me. Simply add this to your existing mattress and you're all set. It is not magic, but sometimes it does feel like it. It just works. So go to eightsleep.com/tim and save $250 on the pod cover. That's eightsleep.com/tim, all spelled out E-I-G-H-T, eightsleep.com/tim. Eight Sleep currently ships within the US, Canada, the UK, select countries in the EU and Australia. You can also find the link in this episode's description.
This episode is brought to you by Shopify. Shopify is one of my favorite companies out there. One of my favorite platforms ever.
And let's get into it. Shopify is a platform, as I mentioned, designed for anyone to sell anything anywhere, giving entrepreneurs the resources once reserved for big business. So what does that mean? That means in no time flat, you can have a great looking online store that brings your ideas, products and so on to life. And you can have the tools to manage your day to day business and drive sales. This is all possible without any coding or design experience whatsoever. Shopify instantly lets you accept all major payment methods. Shopify has thousands of integrations and third party apps from on demand printing to accounting to advanced chat bots, anything you can imagine.
They probably have a way to plug and play and make it happen. Shopify is what I wish I had had when I was venturing into e-commerce way back in the early 2000s.
What they've done is pretty remarkable. I first met the founder, Toby, in 2008 when I became an advisor and it's been spectacular. I've loved watching Shopify go from roughly 10 to 15 employees at the time to 7,000 plus today, serving customers in 175 countries with total sales on the platform exceeding $400 billion. What does that really mean? That means every 28 seconds, more or less, a small business owner makes their first sale on Shopify. More people in more places of all ages every single day. They power millions of entrepreneurs from their first sale all the way to full scale. And you would recognize a lot of large companies that also use them who started small.
So get started by building and customizing your online store, again, with no coding or design experience required. Access powerful tools to help you find customers, drive sales and manage your day to day. Gain knowledge and confidence with extensive resources to help you succeed. And I've actually been involved with some of that way back in the day, which was awesome. The build a business competition and other things. Plus with 24 seven support, you're never alone. And let's face it, being an entrepreneur can be lonely, but you have support, you have resources, you don't need to feel alone in this case.