6 under-the-radar trends (+ our ideas)

**Sam Parr** (0:00)
All right, today we're talking about trends. So I have this list I've been keeping. I want to bring it to you today and riff on those with you, because a lot of success in business just comes from surfing the right wave.
I think founders like to believe that it's our own genius that's causing our success. And when it's failure, then it's market conditions. And actually, often it's the opposite. It's the market conditions that can create success or really amplify your success. And I've learned the hard way that the most important thing is finding the right way to surf.

**Shaan Puri** (0:39)
Have you ever been on the inside of a product that has taken off like that? I haven't. But like I've had friends who they'd be texting me as it was happening. But have you ever seen that?

**Sam Parr** (0:50)
Yeah, a couple of them. There's one that we did recently that I invested in my friend and they're doing a, I can't say, I don't want to say the thing because the trend is like still going. It's still hot right now, but it's a health supplement. And so like, you know, in the health world, there's just like every few years, there's a new diet trend. There's a new like, you know, a few years ago, a big thing was like leaky gut. And it was like, oh my God, gut health, leaky gut. I got to do something about that. And so there's these things that just come in these waves of awareness. And so we backed one of those and it just is crazy growth. I mean, zero to 30 million in one year. That's like just wild. And profitably, like it was just like crazy growth. We have another company that we started that I haven't announced yet. Maybe I'll do that soon. But we have another one in that space. That's kind of like the same thing as, you know, in one year, just doing millions in recurring revenue profitably. It's just like, wow.
And it's not because we did something so much better. It's not because we worked harder. It's not because we were smarter. We didn't have some genius strategy. We just picked something that was like, had market pull. Inherently, the market wanted this and all you had to do was show up. You know, you're selling cold waters on a hot day. That's really what I want to do. So in any case, here's a bunch of trends. I think I have three or four trends that I think are gonna be really big. I think if you watch this episode two years from now, a lot of this will be proven right. And then I have some bonus ones for you. All right, you ready?

**Shaan Puri** (2:23)
Yeah, let's do it.

**Sam Parr** (2:24)
All right, trend number one, short drama apps. So what are these? If you remember a few years ago, there's this company called Quibi that was started by Jeffrey Katzenberg who created DreamWorks. I think Meg Whitman, the former CEO of HP. Who is she? I don't know who she is, but she's somebody. Big deal in Silicon Valley, Ebay.

**Shaan Puri** (2:45)
And HP.

**Sam Parr** (2:47)
So Quibi raised $1.75 billion in funding. Pre-launch.

**Shaan Puri** (2:51)
Pre-launch.

**Sam Parr** (2:52)
Pre-launch to build this out. And they were like, look, the future is short form. You see what's happening with TikTok. This was early days of TikTok. You see what's happening with TikTok. Well, guess what? That's what the next Netflix is going to look like. It's going to look like TikTok content. And they take their $1.75 billion of funding. They hire a crack team in Silicon Valley, fancy offices. They got the executives.

**Shaan Puri** (3:16)
Dude, they came to our office to pitch you and I to, like, they wanted Shaan and Sam or like MFM to be like a content series. And I was like, guys, we're buying our laptops all day. Like, this isn't interesting.

**Sam Parr** (3:26)
They were like, we need you guys for Business Unscripted. And we were like, what? What does that mean? They're like, it's a category. We're like, we're in that? OK, never mind.
So they wanted content. They needed content on the platform. Anyways, Quibi launches, fails in under a year. So 1.7 billion, all this talent, all the resources, all the brand name, the guy created DreamWorks in an under a year, it folds, didn't work.

**Shaan Puri** (3:53)
And they were mocked. And I thought that was kind of nonsense. I thought it was a great, like that's, you take swings.

**Sam Parr** (4:00)
Just in the arena doing stuff.