5 Live Callers Get Startup Advice from Hormozi & Shaan

**SPEAKER_1** (0:00)
I want to try something different. It's the Hormozi Hotline. Take five listeners out of the crowd, have them call in, tell us about their business, tell us the business problem. So, this is the Hormozi Hotline.

**SPEAKER_2** (0:09)
Are you down?

**SPEAKER_3** (0:09)
Let's do it.

**SPEAKER_1** (0:19)
We got Flo here. Flo, I want you to give us the name of your business and give us the one-minute description of what you do. Give us a sense of where you're at, revenue-wise, and then we're going to get to what's your biggest business problem, and we're going to try to help you out here in a couple of minutes.

**SPEAKER_2** (0:34)
So, like I said, I'm Flo. I live in London. I own a company called Wentworth Protection. So, what we do is we install security bollards on people's driveways. If you don't know what that is, basically like a metal pole that you put on your driveways that's got your car from getting stolen. I started this business as a side hustle in January 2024 So, we're now like a year and a half in. It's just me and my best mate. We both still do this as a side hustle. We've got a couple of inflation guys. First year, we did just 250k revs. This year, we're probably going to do 500 And kind of the biggest issue we're having right now is content.

**SPEAKER_1** (1:14)
The problem you solve is people in the UK are getting their car stolen. And there's some, you put a poll in the driveway that prevents that.

**SPEAKER_2** (1:22)
That's correct, yeah. Car theft is just through the roof in the UK, especially around London. So this poll comes up through your driveway. And I mean, even if someone gets into your car, they just actually can't drive it away.

**SPEAKER_4** (1:32)
They're stuck.

**SPEAKER_1** (1:34)
OK, got it. So you did 250k, you're on pace for 500k this year. And give us the quick and dirty on how are you getting those customers today? Because you said it's a side hustle. So where are you getting business?

**SPEAKER_2** (1:45)
Yeah, the first three months is basically purely door-to-door. Saturdays and Sundays are just knocking on boards, which, by the way, in the UK, people find that really, really strange. But now it's about a 50-50 mix between Google Ads, just like Search, and mainly SEO. So we get loads of organic leads coming in as well. And then a little bit of referral in there.

**SPEAKER_3** (2:04)
All right, how much do the polls cost?

**SPEAKER_5** (2:06)
And the average ticket is about $1,000.

**SPEAKER_3** (2:09)
Okay, so what's your, what's it cost you to install?

**SPEAKER_2** (2:13)
We've gone roughly 50% margin. So like paying the inflation guys and buying the units is about 50% of tickets.

**SPEAKER_3** (2:21)
Okay, got it. So you make $500 in gross profit per, does that sound right? Okay, got it. So what do you want to have happen?

**SPEAKER_2** (2:30)
I want more leads.

**SPEAKER_3** (2:31)
Okay, got it. So what stopped you from doing more door-to-door?

**SPEAKER_2** (2:35)
Honestly, it's a time constraint currently. It seems like the conversion rate on door-to-door, the amount of time that it takes, it just doesn't equate to extra effort put into content or writing more blog posts or trying to reach out to commercial partners, that kind of stuff.

**SPEAKER_3** (2:50)
Okay. So one of the big things is, I think you have to get a little bit narrower in terms of how you want to get leads, because you're super resource constrained right now. You don't have a ton of capital that you can put to work or anything like that.
And so, it's like you've got Search, you've got SEO, you just mentioned commercial partners, which I'm guessing you're doing through Outbound. Is that how you're getting it? And you also said content?

**SPEAKER_2** (3:12)
Yeah, correct. Content is basically the nut that I'm trying to crack. I inherently know that content can be really big for this business. But it's just like we did a viral TikTok two days ago, did a million views and it's just not translating to any increase in coming leads flow.

**SPEAKER_3** (3:26)
Yeah. So, okay, I want to rewind for a second. I think that, so fundamentally, because you have these three ways that you can reliably get customers, and then you have this other way that you would like to get customers, but aren't really getting customers from you. Does that sound right?

**SPEAKER_2** (3:38)
Yeah.

**SPEAKER_3** (3:39)
Okay. So, why not, what are you spending on search right now?

**SPEAKER_2** (3:45)
About 3K a month.

**SPEAKER_3** (3:46)
Okay. What do you make back on the 3K?