**Sabri Suby** (0:00)
So what I would do, if I was in this niche, is I would say, hey, just tell me the date that we can hold the funeral for all the money that's being murdered from you doing this. So instead, what I'm going to do for you is...
**Shaan Puri** (0:20)
Today, I'm talking to Sabri Suby. He is kind of like the Australian Gary Vee. He's got a marketing agency. He's on Shark Tank Australia, and he's a fun guy. I wanted to brainstorm with him. Businesses that he would start today. So next 18 months, where is the opportunity that he sees?
If you're starting from scratch, you got no resources, maybe no experience or capital to start with, how would he still make it? Because this is a guy who took his laptop and basically built one of Australia's biggest growth agencies, and I wanted to hear what he would do today. So we brainstorm ideas, and then at the end, we talk about some of his sales philosophies, because he's a very good sales guy, and also some of his life philosophies, how he lives his life a little bit differently than most. So enjoy this episode with Sabri Suby.
What are some ideas or business ideas that you are excited about right now? So trends that you're seeing, opportunities that you see, if you weren't doing what you're doing right now, what things would you be interested in? What businesses would you go create?
**Sabri Suby** (1:13)
So I've got a few, and I'll start from like, I'll lead up to the best one, what I think the best opportunities are, right? So I would say that the first thing that would be a very, very compelling offer is, when you're running a business and you start with one traffic channel, right? And you kind of start with one traffic channel, you make an offer, you get something working. It might be Google ads, it might be Twitter ads, it might be TikTok, it doesn't matter what it is. You run with one channel, you see some success, and then you got sales coming in, customers are coming in.
And like a lot of businesses, there's always so much more opportunities that are flying by you. And it seems like the bigger that you get and the more success that you have, the more illustrious that these opportunities are.
And the challenge is that focus is the main thing when what I have found when running businesses, because I had shiny object syndrome really, really badly in the beginning of my career. And that's where I had these ups and downs and I made money and then I lost all my money and then I had to do everything again. And it was all because I lacked focus and I was just looking for the next new sexy sales channel or the next new business model.
And so that's something that I see for a lot of businesses and they know that they need to focus on one thing. So they focus on one traffic channel, but as a result of that, they also then say no to a lot of opportunities. So I think that a very good opportunity right now is to reach out to businesses that are running ads on a platform, whether it be Google and say, hey, you got your funnel here, it's all dialed in, it's obviously working, but I noticed that you're not running any Facebook ads. And that's always because they need a team, they need expertise, they need to do something, or they tried it and it didn't work because they tried to use the same funnel they were using on Google ads, on Facebook, from hot traffic to cold traffic and it didn't work. And you just say, look, I'm going to do everything for you. Don't pay me a cent. I'm going to build the funnel. I'm going to run the ads. I'm going to show you that this works.
And I just want a percentage of the sales, right, from this traffic channel. There's no risk and it's only going to result in something that's actually proven. And I think there's so many platforms that you can do that with. There's a lot of people that are like really all in on Facebook ads right now, right, and meta ads. And they're kind of waiting to see what happens with TikTok and the ban. And they're not really running that yet, where you could come to those people and be like, awesome. What we're going to do is we are going to run TikTok as a platform for you, right? We're going to build the funnel. Because what a lot of people don't understand is there's different compliance for TikTok and Facebook. So we're going to build all of that for you. We're going to run the ads. We're going to do everything. You're not doing it right now.
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