#49 - Meeting Bitcoin's Billionaire Kingpin, Boy Scouts Files for Bankruptcy & Branded Canned Water

**Sam Parr** (0:00)
All right, everyone, we have a quick ad for HubSpot, but I want to let you know, I actually use HubSpot and I use their sales tool, which is what this ad is for. HubSpot sales platform, it makes it just easier to sell stuff, to do it faster, to look at your pipeline, to see what sales are gonna happen. Just prospect to cold outreach and get more customers faster and easier. Plus, it's easy to learn and free to start. So you guys can check it out, hubspot.com/sales.

**Shaan Puri** (0:30)
All right, today we talked about Liquid Death.

**Sam Parr** (0:32)
We talked about how we're gonna be on the Gary Vaynerchuk Podcast, and we need your help to make something special happen.

**Shaan Puri** (0:37)
Sam talked about how he was very touched by Boy Scouts.

**Sam Parr** (0:41)
And the business behind it. And we also talked about how I one time befriended the biggest drug kingpin in the world.
Another podcast, let's go. Please subscribe to the podcast, and unsubscribe, and then subscribe again so we can go up the charts. We are moving up the charts faster and faster. Have you seen the results today on Acast?

**Shaan Puri** (1:06)
No, how is it?

**Sam Parr** (1:08)
Good, with the 24-hour release, numbers are going up.

**Shaan Puri** (1:11)
It's going up, love it.

**Sam Parr** (1:13)
Okay, so we got a lot of responses about private equity roll-ups. I think that I didn't do a lot of research on it, because what I wanna do is you have Brent coming on.

**Shaan Puri** (1:23)
Yes, and two of our buddies are doing a roll-up business also.

**Sam Parr** (1:27)
Yeah, so I wanna wait for them to come on.

**Shaan Puri** (1:29)
Yeah.

**Sam Parr** (1:30)
And so today, I wanna go real deep on, I said this out loud earlier, I was like, today on the podcast, I wanna touch boys scouts.

**Shaan Puri** (1:40)
All right, that's the intro.

**Sam Parr** (1:43)
So I wanna talk about, I have a really interesting story about some boy scout stuff, and it's shocking what I wanna talk about. But first, you wanna get to a few things?

**Shaan Puri** (1:52)
Okay, sure. I didn't know where you're going with that.
Let's do Liquid Death.

**Sam Parr** (1:55)
Yeah, go for it.

**Shaan Puri** (1:57)
Okay, so Liquid Death. So we tweeted out and we put it in the Facebook group. Hey, what should we talk about this week?
And a bunch of people mentioned, hey, what do you think about Liquid Death? And so they just raised a round of funding. So what is Liquid Death? It's a canned water.
So not like La Croix or whatever. It is, the look of it is like heavy metal. So it's basically just a canned water drink, but they went all in on the brand. It's made by these guys out in LA, the Incubator Science, and they're behind things like Dollar Shave Club and Wishbone, this like teen app, and a bunch of other things. They're an incubator studio out there.

**Sam Parr** (2:34)
And the guys who started it, Mike and Peter, have interesting stories, are internet veterans.

**Shaan Puri** (2:40)
Mike was like CEO of MySpace and Peter, I think Photo Bucket, I think was his kind of claim to fame, Peter Fam.
And so anyways, they're an interesting crew, and they came up, the sort of bottled water or canned water market is actually pretty huge now.
And they just wanted to come out with a different angle. So they're like, look, how the hell are you gonna sell water? Well, you have to create a brand and a story around it and almost a use case. And so the thing they wanted to do was, sort of in many social situations, when you grab water, you're opting out of the fun of the social thing, if you're at a bar, if you had a festival or something like that. So they wanted to make a can that looks cool, feels cool, is something worth talking about. And it's just like you're having a drink of some kind.

**Sam Parr** (3:20)
So the trend that they're hopping on, so do you know, we wrote about this on Trends, but do you know that alcohol consumption amongst young people is going down like crazy?

**Shaan Puri** (3:29)
I didn't know that.

**Sam Parr** (3:30)
It's going down a lot. Gen Z is not drinking a lot.
And so it appears this is what they're pouncing on, this trend.

**Shaan Puri** (3:36)
There's some alternatives, yeah. And so they raised a bunch of money, I don't know, remember how much, 10, 15 million bucks.