#396 The Obsession of Enzo Ferrari

**David Senra** (0:00)
It was often said that the greatest skill that Enzo Ferrari had was his ability to recognize talent. He spent his entire career working with the very best people he could. Enzo Ferrari knew, just like Steve Jobs knew, just like Jeff Bezos knew, that you always bet on talent. In fact, Steve Jobs had this great quote where he says, A small team of A-plus players can run circles around a giant team of B and C players. Enzo Ferrari built the best cars in the world in a small workshop with a small team of A players. Of course, Jeff Bezos believed in working with the most talented people. In fact, Jeff said, Setting the bar high in our approach to hiring has been and will continue to be the single most important element of Amazon's success. You must build a team that pursues the A players. That is exactly what Enzo Ferrari did and is exactly what Ramp did. Ramp is the presenting sponsor of this podcast and Ramp has the most talented technical team in their industry. Becoming an engineer at Ramp is nearly impossible. In the last 12 months, Ramp has hired only 0.23% of the people that have applied. This means when you use Ramp, you now have top tier technical talent and some of the best AI engineers working on your behalf 24-7 to automate and improve all of your business' financial operations and they do this on a single platform. Ramp gives your business easy to use corporate cards for your entire team, automated expense reporting and cost control. The longer you use Ramp, the more efficient your company becomes. Many of the fastest growing and most innovative companies in the world are running their business on Ramp. Notion is an example of that. The CFO of Notion said this. People ask how we're using AI in finance and I have a simple answer for them. We use Ramp. I run my business on Ramp. So do most of the other top founders and CEOs. I know I hear from people that listen to this podcast every day that have switched to Ramp and rave about the quality of the product. Make history's greatest entrepreneurs proud by going to ramp.com to learn how they can help your business today. That is ramp.com. There's another tool and technology I want to tell you about and Ramp actually uses this tool too. It is called Vanta. I told you how Ramp has the best technical talent in their industry and how becoming an engineer at Ramp is nearly impossible knowing that the team at Ramp trust Vanta was a huge positive signal for me. And when I talked to Vanta's founder, Christina, it became obvious why Ramp uses Vanta. Vanta helps your company prove that you are secure. So more customers will use your product or service. You can think of it like an intelligent security assistant that helps your company pass audits without tons of manual work. This is important because number one, customers need to trust you. If your company handles sensitive data, customers want to know that it's safe. The certifications that Vanta helps you get are proof that you take your security seriously. Number two, Vanta helps you win deals and close contracts. You will lose deals without it. Many big companies will not sign contracts unless you're certified. No certification equals lost sales. That's why the average Vanta customer reports a 526% return on investment after becoming a Vanta customer. Number three, manual compliance is slow and painful. Doing everything by hand takes months. The best companies will not tolerate wasting valuable time doing something with labor when technology can automate it. And number four, Vanta helps you stay secure over time. It keeps checking your system constantly so you don't fall behind or forget anything important. Your intelligent security assistant works around the clock. Vanta will help you win trust, close deals and stay secure faster and with less effort. Go to vanta.com to learn more. And if you tell them that David from Founders sent you, they will give you a thousand dollars off. That is vanta.com. The Ferrari is something special. Its whole profile implies speed and risk of life. It gives a sense of immense power. Its speedometer goes up to 180 miles per hour. Its luggage compartment is small, seemingly to imply that he who travels fast carries little and he who speeds to death carries nothing. There is something about the car's enormous reserve of power. It's easy and precise handling and its very shape that invites bravado. Ferrari is a masterpiece of automotive engineering and like all masterpieces, it bespeaks the character of its creator, Enzo Ferrari. Enzo Ferrari is apt to give the impression that the commercial Ferrari, masterpieces or not, are merely a sideline, a means of making money to lavish on his obsession, the construction of Ferrari race cars. To followers of motor racing, the name Ferrari has been famous for a generation. During this time, they have won more international motor races than the cars of any other maker. Ferrari is dedicated to winning races. His heart is on the track in the most dangerous of sports.