337 | Stop Sounding Like ChatGPT: Build an AI Skill That Writes Like You with Jonathan Mast

Isar Meitis (0:00)

Hello, and welcome to another episode of the Leveraging AI Podcast, the podcast that shares practical, ethical ways to leverage AI to improve efficiency, grow your business and advance your career. This is Isar Meitis, your host, and we're going to talk about a really important topic today.

We are now at the point that everybody is using AI for more or less everything. Now, you let AI write proposals for you, you reply to emails, you write blog posts, social media posts, or at least it helps you doing a plethora of these things, and participate in digital conversations on your behalf one way or another. The companies who are taking this to the next level have automations that do customer service, that do sales, follow-ups, and stuff like that. The other end of that equation is that everybody can now spot a written content by AI a mile away.

And it's still a turn-off. People are like, oh, okay, you didn't actually take the time to write me this response. You let AI write this response to me. So you don't really take me seriously, and you're not investing the time in me. So there's a bigger and bigger gap between what people allow themselves to do and how people conceive the outcome of that situation. So what's the solution? Well, there is a solution. The solution is teaching AI how to sound like you, how to sound like your brand and not to be generic AI. And this is something I can definitely do. It can actually do it really, really well. So in today's episode, we're going to teach you step by step how to do that. How can you train AI, make AI communicate the way you communicate, align with your brand guidelines and be sounding like a human and your style and the way you speak and the language you use.

And you can do this regardless whether you're using ChatGPT or Claude or Gemini or Grok or Instinct or whatever tool that comes out, because they all work in the same way. Now, our guest today, Jonathan Mast, has been in the branding and digital marketing space for a very long time. He held roles in every aspect of that, from running his own agency to being a strategist, to multiple individuals and companies. So he understands online branding on a very deep level. And in the last couple of years, he has taken his deep knowledge and these expertise combining them with, how do you do this with AI, to become even more efficient, which makes him the perfect person to teach us exactly on that topic, on how to get consistent results from AI to speak like you and amplify your brand versus damage your brand because it sounds like AI instead of you. And so because I believe this is critical for literally every individual for their personal brand and every company for their company brand, it's a critical thing to learn. And so I'm really, really excited and humbled to have Jonathan on the show. Jonathan, welcome to Leveraging AI.

Jonathan Mast (2:49)

Well, thank you for having me here. I'm excited. Like you, I think this is one of those most important things that unfortunately a lot of people miss. I'm really excited to chat about it today.

Isar Meitis (2:58)

Yeah, me too. Listen, you and I met at speaking at a conference together. So we both had separate rooms.

And I think the people are very excited about the automations and the build outs and like the sophisticated agents and all of that. But the core basic things, they sometimes miss because it's not shiny. It just happens in the back end. Somebody, nobody knows. You actually invest the time in it. But it makes a very big difference in the actual quality and the response you're going to get with the output of that AI. So I'm excited about this as well.

Jonathan Mast (3:27)

Fantastic. Well, where do we want to kick it off with?

Isar Meitis (3:32)

Let's, you know, before we dive in to the tactical stuff, let's talk about the, what are the building blocks that actually make it possible, right? So I can tell AI, what do you talk like me? Here's how I talk. Like how do I, what are the building blocks that make it actually possible?

Jonathan Mast (3:50)

Well, today I plan on showing two different ways to do it. I know that in the audience, we're going to have some people that like me, maybe from ADHD or blessed with it. I think it's a great thing.

There's a couple of different ways we can go through it. So I'm going to teach a quick and dirty way that if you need to start using AI before lunch today and you need it to sound like you, we can get it set up. Then I'm going to show you the recommended way. It doesn't take much longer, but takes maybe 20 or 30 minutes. Then we'll actually create for you literally a training file for your AI that you can use with any tool like you mentioned. It can be any of our normal tools, ChatGPT, Claude, GROK, Gemini. It could be the new agents that are out there, whether it be GROKBOT or Instinct or Metamuse, or the new DOTS or anything, it will work with all of them. Then when it's creating content for you, whether that's an e-mail that it's writing, whether it's a memo, a training, social media posts, you name it, it will look or will sound and read like it's coming from you. That to me is an important part. Like you said, people are getting a little frustrated with what they call AI slop and that really just means people are going to do this for me, and they're posting and they're not previewing it.