#304: Sol Price (The Founder Who Taught Jim Sinegal, Sam Walton, Jeff Bezos, Bernie Marcus)

**David Senra** (0:00)
One of the most unique things about this podcast is that I know the founder of every company that advertises on Founders. All of them listen to Founders, so it makes building a relationship a lot easier. And the reason I do this is because I only want supporters of the podcast that live and breathe their product the way I live and breathe this podcast. In every case, we share the same obsession for the quality of the products that we're making and the businesses that we are building. 8 Sleep is one of the supporters of this episode, and the founder, Matteo, and I live in the same city. A few months after I started to use 8 Sleep, I randomly ran into Matteo at a restaurant. I was with some founder friends of mine. I went over and said hi. When I got back to my table, my friend asked, he said something that was hilarious. He asked me who I was talking to, and I said, that's Matteo, the founder of 8 Sleep. And my friend replied, he looks like he gets good sleep. Matteo is living and breathing his product. I never had the ability to change the temperature of my bed before I had an 8 Sleep. I had no idea how much that would improve the quality of my sleep. I keep my 8 Sleep ice cold. It is cold before I get into bed. This helps me fall asleep faster and I wake up less during the night. That feature alone is worth 10 times the price because not only do I sleep better, but it saves me time. In this episode that you're about to hear, Sol Price is constantly preaching the importance of time management and being very efficient with how we spend our time. Because 8 Sleep helps me fall asleep faster and I have better rest throughout the entire night, I have more time to dedicate to making the podcast. And as an added bonus, your spouse will love it too. My wife and I were just on an anniversary trip and after a few nights at a hotel, she said to me, I miss our 8 Sleep. I told Matteo that too and he laughed. There are very few no-brainer investments in life and 8 Sleep is one of them. Go to 8sleep.com forward slash founders for exclusive Memorial Day savings now through June 6th. They are shipping all over USA, Canada, the UK, parts of Europe and Australia. Get yours now by going to 8sleep.com forward slash founders.
Another supporter of this episode and Founders is Meter. In the episode you're about to hear, Sol Price is constantly having to look for new commercial space and expanding from the existing commercial space that he has. Sol was doing this in the 1950s. If he was doing it today, he would undoubtedly use Meter. Meter makes fast, secure and reliable internet and wifi that's as easy to switch on as water or electricity. That is actually why the company is called Meter. There's power meters and there's water meters for every building. There should be one for internet, networking and wifi. Meter gives your business faster, simpler and more secure internet and wifi and it works in any commercial space. It could be an office, a warehouse as in Sol Price's case. It could be a laboratory, it works everywhere. Meter gives you streamlined design and installation, powerful hardware and smart software. All of that is fully managed for you and they provide expert support. One of my favorite things about Meter is how easy they make it for the customer. If Meter was around when Sol Price was expanding all of his discount warehouses, all he would have had to do is get in touch with Meter, give them his address and his square footage and they would take care of the rest even better. There would have been no upfront cost to Sol, just like there's no upfront cost to you. As a business owner, you'll love Meter because it saves you money. A huge theme in this episode is the importance of being the low cost operator in your field and your IT team will love Meter because it saves them time. And as you expand, Meter grows right along with your business. You can add more space or other locations without worrying about expensive upfront costs. You simply pay one monthly rate. Check out their website. It's absolutely beautiful and explains all the value that Meter can provide your business. Go to meter.com forward slash founders. And last but not least, another supporter of this episode and Founders is our good friends at Tiny. Sol Price is going to wind up, you're about to hear the story of him selling two different businesses. The first business he sells is a headache and a hassle he has to try to travel to Europe. He has to start having all these meetings. The guy winds up buying his company, winds up firing him from his company. He turned out to be an absolute monster. Tiny is the exact opposite of that. If Tiny was around when Sol Price was selling his business, he would have called Tiny, because Tiny is the easiest way for you to sell your business. They provide straightforward cash exits for founders. The founders of Tiny, Andrew and Chris, have designed their business to be founder friendly. They want to make it easy for founders to sell, they want to sell their business without any of the hassle. They can buy businesses of all sizes. They've done deals ranging from as little as a million dollars to deals well over a hundred million dollars. Tiny even makes it super simple to get started. All you have to do is email them. You can email them at hi at tiny.com. If you have a business that you want to sell now or in the future, make sure you get in touch with Tiny by emailing them at hi at tiny.com. They'll respond within 48 hours. And of course you can learn more from their incredibly designed website at tiny.com.