#30 How Brandon Carter Built a 7 Figure Business After Going on the Ketogenic Diet

Brandon Carter (0:00)

It happened to other people, people started, when they started working out, started keeping these promises they make to themselves. They started getting better grades in school, they started doing better at work, their relationships improved, all areas of their lives improved, and that's because it starts with deep learning. You can't control yourself, how you gonna control outside forces? You know, I was doing like, it fits your macros, hey, maybe whatever you want, as long as you use your macros. The problem is, when I went to the doctor, the sport checkup, just for my, you know, insurance, health insurance stuff, they said my cholesterol was crazy high. You can disagree with me, or have a opinion different than mine, but I'm still open to learn something from that person. Whatever it is you want to learn, I'm gonna give you the secret of success in all areas of life.

Find someone who's done what you want to do, pay them to teach you how to do it, and just do what they say.

That's it.

Siim Land (0:55)

Body Mind Empowerment.

SPEAKER_3 (0:57)

Get stronger, faster, smarter, quicker, friendlier, more helpful, more driven.

SPEAKER_4 (1:03)

Everything the body needs.

SPEAKER_3 (1:04)

Control your mind.

Siim Land (1:07)

Welcome to the Body Mind Empowerment Podcast. I'm your host, Siim Land, and today we have a special guest, King Keto himself, Brandon Carter. And it's a pleasure to have you here, and I'm glad that you could make the time to be here.

Brandon Carter (1:21)

No problem, thank you, man. You know what I'm saying?

I'm honored to be here, man, appreciate it.

Siim Land (1:27)

I remember watching your videos on YouTube when it had like 10,000 subscribers or something like that. And at the moment, you're like over 700,000 subscribers. And the Facebook is like 1.5 million or something.

So can you give me like a preview?

Brandon Carter (1:42)

Something like that, who's counting?

SPEAKER_5 (1:43)

But who's counting, you know, whatever.

Over 100 million views on YouTube, 1.6 million on Facebook. But who's counting?

Siim Land (1:54)

Yeah, it's like you have to exceed yourself in a sense only. You're competing with yourself at the moment. Can you give us like a brief overview of your story and how you reached where you are right now?

Brandon Carter (2:06)

So I'm 35 years old right now. I started working out when I was 16, not for like no health reasons or not even for girls. Like most guys, I used to get in a lot of fights and I wanted to like fight better. It was more for violence.

You know, I got sent to military school because I got into some trouble in Chicago. I'm from the South side of Chicago and I got some trouble when my parents sent me to military school and I was like the only black kid there. And that came with like some, you know, its own set of challenges, you know, and it was getting a lot of fights, man. And, you know, I just wanted to defend myself better. And then what happened was I noticed that, man, once I got in shape, people stop messing with me. Funny thing about bullies, they don't mess with people who are bigger in it.

And that just, people just treated me differently in general. Like, you know, it's when you start to get some size and you start to get in shape, people just treat you different, man. Like it's weird. It's a weird thing.

So.

Siim Land (3:00)

It's also like you begin to hold yourself different as well. You develop the confidence and that's gonna, you know, affect your posture and your confidence in this regard.

Brandon Carter (3:10)

Oh, a hundred percent. It's like, cause you have to make all these little promises to yourself every day. You gotta be like, all right, I'm gonna work out this much every day. I'm gonna drink this much water. I'm gonna get this many calories.

I'm gonna get this much sleep. And you make all these promises to yourself. You keep them, right? Then you start to trust yourself more, right? You start to believe in yourself more.

And it just, I don't know, man. It just, it builds that confidence you talk about. Like one of the definitions of confidence in the dictionary is firm trust, right? So let's say somebody who's not doing that. Somebody who's like making all these promises, but not keeping them.

I'm gonna stick to this diet. I'm gonna start this workout. I'm gonna stick to it every day. And they don't keep those promises. Well, what, subconsciously, how do you think they start to feel about themselves? You know, do they feel like they're someone that someone they can trust? That someone they have confidence in? They can't even trust themselves, right? And then it starts to affect every area of their lives. And it starts to affect their confidence and their personality.