#29 - Powder Diets, Instagrammable Experiences & Distribution First

**Shaan Puri** (0:03)
Okay, quick break to talk about our sponsor for today, that's right. A few weeks ago, I did a fake ad read where I said this episode is brought to you by nobody.
And ever since then, people just email, reaching out to advertise on the podcast, which is great. And this is a really cool company. The sponsor for this week's podcast is Supercast. So if you want to cash in on your podcast, Supercast can help you unlock predictable, recurring revenue from your audience. How was that? By cutting out the middleman and turning listeners into paying subscribers. In fact, podcasters using a subscription model can make twice as much versus advertising alone. I like that. Visit supercast.com/hustle to learn and earn more.
Alright, I will have to check that out after this. I do love me some subscriptions.
So me and Sam met, actually we met in a really fucking random way. So we met because Sam was hosting HustleCon, and I get an email from Sam Parr that says, hey, Shaan, heard great things about you, heard great things about your space monkey inferno, office is so dope, hey, you know what, I have HustleCon coming up like a week from now, and I need a space to host my speaker dinner. It's going to have badass speakers, this guy, this guy, this guy, this guy, this guy, you know, all these people are coming, you know, would you be down to host it? And I read it, and I was like, I don't know this guy, there's nothing about, you know, like, I was like, this is, he's full of shit, like, he hasn't heard anything about me.
But he probably saw our space because our space was really cool. And for the record, I had, it wasn't, I assumed it was bullshit, but I was like, still, this is real, this is high class bullshit. And so I was, I was like, yeah, this sounds great. And he was bringing some value to the table, he was like, you can attend the dinner, you'll meet all these people. So I tried to negotiate back, I was like, cool, as long as I could speak at HustleCon, I'll do it. And he was like, like, no, there's no spots left.
And I was like, all right, fair play, you could still do it. And so that's, that's actually how we met that night at the speaker dinner. And I met a few of my best friends there, which is like testament to the idea of like just show up. It's become like a motto of mine, which is showing up like it's just 80%. And like for you guys who came here, you could have done anything, you could have stayed home, Netflix, gone on dates, you could have done whatever you guys do, you know, you could have done tonight, but you showed up. And so good things can happen when you show up.

**Sam Parr** (2:29)
And so we used to do a weekly, weekly or monthly where it was Sean and three of our friends and we would meet up every single week and then eventually every single month for years.

**Shaan Puri** (2:41)
It felt like, yeah, it was like 7 p.m. once a week or once every two weeks, we would get together.
And it was, it's what we call a Junto now, which is basically like a meeting of the minds. And Sam was in it and you invited a couple friends that were really good. And the idea was like, hey, you spend most of your time where you have to sell. If you're doing a business, you got to sell to investors, you sell to your customers, you sell to your teammates that, hey, things are going great.
But in reality, things are usually not going great. Default, by most of the time, things are not going great. And so we wanted a group of people that you could talk to and it's like, you know, 30% therapy, or it's probably like 70% therapy, 30% strategy. But we like told ourselves it's all about the strategy, which was that, hey, if I say I'm having trouble with this thing, turns out Sam's really good at marketing. And he could be like, dude, why don't you just do this, this and this? Go read this blog post. It's awesome. It'll help you out.

**Sam Parr** (3:34)
But then also we would have like insider knowledge because of, because I host conferences, you're just very personal, you know everyone. And then we have investor friends and like we had this network of, we were like, I felt like one step away from anyone we ever wanted to speak with. And so we would also like hear rumors and we'd bring up those rumors like, I heard this person was doing this.