#279 Re: Blue Light, Red Light, and Circadian Rhythms - Andy Mant

Andy Mant (0:00)

The way our circadian rhythm developed again, like I said, was under the sun and the frequencies of light. So the composition of sunlight changes every minute of the day. We've now moved inside.

So we're getting the same frequencies of light 24 hours a day. And what that does is that keeps up brains, our circadian rhythm and ourselves thinking that it's just one time a day all the time.

Siim Land (0:24)

Welcome to the Siim Land Podcast. My name is Siim Land and our guest today is Andy Mant. Andy is an entrepreneur, biohacker and the CEO of BluBlox.

BluBlox is a company that provides products for creating the optimal light environment and circadian rhythm synchronization. I've been using the BluBlox BluBlocking Glasses for four years and I love them. Their BluBlockers block out the specific wavelength of blue light that has been shown to inhibit the production of melatonin in studies. I think using BluBlockers is one of the easiest and fastest thing you can do to improve the quality of your sleep, especially deep sleep. You can get a 10% discount of all their BluBlocking Glasses and the new red light portable device called the Hive if you use the code SIEM at blublox.com. That's B-L-U-Blox with an x.com. And the 10% code is SIEM, S-I-I-M.

Andy, welcome back to the show.

Andy Mant (1:15)

Hey, thank you so much for having me back on. I think this is number three now, SIEM.

Thank you.

Siim Land (1:25)

Yeah, definitely. It's the third time. And we've been associated or we've been working together and partnering for a few years already. And I am glad to have been a part of your, let's say, affiliation program. And definitely it's also very good to see that you've grown as a company quite massively as well over the past few years.

Andy Mant (1:49)

Yeah, it's it's been a three years pretty much to the to the day that we started. And yeah, we've gone from like I've done a few entrepreneur shows recently as well. And we've gone from a thousand dollar investment to eight figure turnover in three years. So we're changing the world. One pair of blue light glasses at a time. And yeah, we're not stopping there. We've got so many different products now that we just want to become this whole like a holistic light management brand. And yeah, we're starting to see some great traction. And yeah, we value people like yourselves that are helping us have platforms to be able to talk about this, these products and the science more importantly as well. So I thank you so much for that.

Siim Land (2:33)

Yeah, absolutely. Because like a lot of people, you know, talk about diet and exercise, but like no one really talks about light and the circadian biology, except for like the biohackers or a few other people.

So it is quite important, actually, the role of light on our health and biology.

Andy Mant (2:53)

Yeah, absolutely. And I think it's good as well that, you know, before I sort of go into a little bit more about that, I think it's great that we've got these platforms to these days to be able to educate. And I found with, you know, like COVID-19 and everything going more online, we're able to get online and educate a lot more, which has meant that we've moved out of the biohackering side of things because you guys get it, you guys understand it, you've been doing it for years. And, you know, you're the pioneers with this kind of approach to health. Whereas we're pushing it more into the mainstream now. And, you know, we've seen the likes of sort of Vogue, GQ, magazines pick up about Bluelight and Redlight. You know, we've seen other Redlight device companies appear like Men's Health, Men's Fitness. So people are starting to understand the importance that light plays. And I think that it's so important to, you know, part of my mission has always been to try and educate those that are into this sort of health, nutrition, wellness side of things. And a little bit outside of biohacking, the importance of light. So they can then go and spread the word as well. We've just seen it snowball in terms of people actually now understanding. And you look at Bluelight on Google and it's just trending upwards. So people are getting it. They're understanding it. And it's just cutting through the noise for them because there's so many companies out there that are jumping on the trend of Bluelight glasses and selling product that doesn't work. It's mass-produced overseas and, you know, the science isn't there to back it up. Whereas, I guess, from a circadian biology standpoint, we've made sure that when we built all our products that they align with the science. And if they don't, they don't get released, you know, our light bulbs, our red light therapy took 15 months of R&D to get them right.