#26 - Shopify Spy Tool, Apartment Plants & Lucrative Content Sites

**Sam Parr** (0:00)
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**Shaan Puri** (0:31)
Okay, we're here. This is Million Dollar Brainstorm.
Sean here with Sam and special guest Mike, who's not miked up, but he's in attendance. Hopefully, he'll be a guest on the podcast soon. All right, let's jump in. What do you got for me? You told me some good ideas.

**Sam Parr** (0:45)
I've got a few. So what it is is...

**Shaan Puri** (0:49)
The look on your face right now.

**Sam Parr** (0:50)
Well, it's not an idea, but it's a way to find ideas. What he did was he went to the site, and he found websites that all use the same IP address. Shopify has the same IP address. And this website coincidentally has a way to rank websites on an IP address. So basically what I'm saying is, we entered in Shopify's IP address, and we found all of the other sites Shopify is doing. And it ranks them.
So, for example, we'll link to this in the notes.

**Shaan Puri** (1:16)
I was going to say, are you going to share the SuperSpy tool or what?

**Sam Parr** (1:19)
Well, it's like an IP address to even get to the site. So it's like the address is like 48355 I mean, it's like a bunch of servers.

**Shaan Puri** (1:27)
Darkweb, straight to the darkweb.

**Sam Parr** (1:28)
Right. And so amongst the top 100 most popular Shopify stores that are using Shopify's IP address, it's like all vape companies, deals, like a site like Daily Steals, which I'll talk about, clothing, but not like single brand clothing, like outdoor voices, like stores, things that like they sell a lot of products, and then makeup. And particularly, I saw one that was on there, and I'll tell you three that stood out. Seed Beauty. Have you ever heard of Seed Beauty?

**Shaan Puri** (1:52)
Never heard of it.

**Sam Parr** (1:52)
Okay, I went on the rabbit hole and I researched a lot of these sites. Seed Beauty, what they do is they're the manufacturers of a store called Colourpop, as well as...

**Shaan Puri** (2:01)
I know Colourpop.

**Sam Parr** (2:02)
As well as...

**Shaan Puri** (2:03)
They make the makeup that Kylie sells.

**Sam Parr** (2:05)
Yes.
They own 50 other brands. Right.

**Shaan Puri** (2:08)
This is insane. If you go to YouTube and search for Colourpop, they have an office tour that they've made for like hiring.
I watched this thing twice. It was amazing. It's like this crazy factory in LA. The story is wild. It's like there's a brother and sister.

**Sam Parr** (2:20)
It was like a family business. And Seed Beauty is the incubator within the family business.

**Shaan Puri** (2:26)
And so they were first just manufacturing other people's makeup, other companies' makeup for them and shipping it.
And then they started making their own brands. And now they white label for Jenner, I don't think for Rihanna, but like, yeah, it's incredible what they have.

**Sam Parr** (2:39)
No, the Rihanna one, I think, is done with what's the big French luxury conglomerate. I forget what it is. But it's a publicly traded company. You can actually read about their numbers there. So anyway, Seed Beauty.

**Shaan Puri** (2:48)
Killing it on Shopify.

**Sam Parr** (2:49)
And there's like 50 brands that they own. And that was a surprise. The second one was dailysteals.com. Have you heard of these?
I think they're all scams.

**Shaan Puri** (2:59)
These are, is it a coupon site? What is this?

**Sam Parr** (3:00)
Like penny bidding.

**Shaan Puri** (3:02)
Oh, penny auctions.

**Sam Parr** (3:03)
Yeah, they're horrible.

**Shaan Puri** (3:04)
They're horrible for you. Like quibids is the other one that's really popular.

**Sam Parr** (3:08)
Okay, so if you do this hack that I just showed you, there's dozens of them in the top, like...

**Shaan Puri** (3:13)
And what you're saying is these are all been made by the same person or company because they're coming from the same IP?

**Sam Parr** (3:18)
They're all... Well, no, they're all on Shopify's IP.

**Shaan Puri** (3:20)
Oh, these are all Shopify.

**Sam Parr** (3:21)
So they're all built on top of Shopify. But this is a business that I would never would have thought was actually as popular as it is. I mean, this was as popular as... According to my rankings, it has as much traffic.