#2242 - Bert Sorin

Bert Sorin (0:01)

Joe Rogan Podcast, check it out.

Joe Rogan (0:03)

The Joe Rogan Experience.

Bert Sorin (0:06)

Train by day, Joe Rogan Podcast by night, all day. Good to see you, man.

Joe Rogan (0:17)

Thank you very much for that extraordinary piece of athletic equipment you brought to the gym.

Bert Sorin (0:21)

Absolutely.

Joe Rogan (0:22)

Is there a photo of that so we can show people what it looks like?

Bert Sorin (0:25)

Yeah, it should be on the website X Factor.

Joe Rogan (0:28)

And what is it called?

Bert Sorin (0:29)

It's called the X Factor.

Joe Rogan (0:30)

Oh, it's called the X Factor. What is the website?

Bert Sorin (0:31)

sorinx.com.

Joe Rogan (0:33)

Go to sorinx.com, check out the X Factor.

Bert Sorin (0:35)

Sorry, it's actually, pull it up, Jamie.

Joe Rogan (0:37)

Pull it up, Jamie. Isn't that nice to say that?

Bert Sorin (0:38)

Shush, man, I'm telling you. It's big.

Joe Rogan (0:40)

So this is the machine?

Bert Sorin (0:41)

Yeah, it's actually Judd, who was here a minute ago.

Joe Rogan (0:43)

Yeah, it's a brilliant machine, man. The idea that you could push and pull rotational power machine. It really is a genius idea, man. And for things like striking sports, that's huge. Like, the ability to push and pull at the same time while stabilizing your core, I mean, that is undoubtedly going to help people like, you're definitely going to be able to deliver more power and strikes.

Bert Sorin (1:13)

Right. Because you take the ground force and then be able to put it through, obviously, what the core access, all three planes of motion, all obviously go through your core and then puts it into either your feet or your arms.

Joe Rogan (1:27)

It's just so unusual that you can do something like that. I mean, I guess you kind of can do something like that with cables, with the cable machine, but that seems better.

Bert Sorin (1:35)

Yeah, because you have a little bit of a balance component as well, but you're right, like you're blocking, let's say you're right hand, you're blocking on that left leg, you're stabilizing out the right hamstring and hip. But yeah, especially when you get that little extra extension, I call it the riblets right there, your obliques, it just locks everything in. So I'm interested to see what you come up with.

Joe Rogan (1:53)

It's pretty dope. And you were telling me that this was originally, like you came up with this idea from an older machine that's not around anymore?

Bert Sorin (2:01)

Yeah. So we've, you know, I've been in this industry a long time and as well as you have, but it's kind of taken a remastered series where we're taking all like the cool stuff that was, could have been our designs, but it could have been just old designs are just like kind of lost to the ages. And you're like, hey, that was a cool piece, but it sucked because you had to load it weird or it was like, maybe wasn't as safe as it could have been. And so it's like, let's break the whole thing apart, figure out what was good about it. And then that was like the eighth iteration. We just kept playing with it and then it was like, when you realize the double access is what made the user experience cool, then it was like, OK, this is badass. And I sent that video to you and then a couple colleges have already bought them. And then Ryan Krauser, the world champion and record holder in the shot put, was like, yeah, this is all rotational power. How do we turn that on?

Joe Rogan (2:52)

Yeah, it's so cool today because there's so much social media and there's so many videos and YouTube videos of people using equipment. Like 15, 20 years ago, you had to go to a gym and go, oh, what is that? Oh, that's cool. Where did you get that? How's that work?

Bert Sorin (3:08)

The big guy in the gym had to go, hey, what's the deal?

Joe Rogan (3:11)

Yeah.

Bert Sorin (3:11)

You and I grew up in the same era where we're going to gyms all the time. And there's a bunch of quacks telling you to do stuff.

Joe Rogan (3:17)

Always. Yeah. And then there's a bro scientist.

Bert Sorin (3:20)

Total bro scientist.

Joe Rogan (3:22)

Yeah.

Bert Sorin (3:23)

And then you're just like, hey, if that guy's really good at something, you know. Back in the day, I would, after I'd compete, probably much like you, after I'd compete, I would get whoever was better than me, and I would offer to take them out to dinner. And I would just go, hey, like I'd feed them beers until they basically told me how they beat me.