#224 - How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Rob Dyrdek** (1:02)
I'm, I am human optimization and optimize to be what though? To just be happy.

**Sam Parr** (1:23)
Sorry, we were late. We were recording another episode and yeah, look, I got the context.

**Rob Dyrdek** (1:28)
I thought it was fascinating. I love the idea of like your digital media company being acquired and then you have to do a podcast with the guy who acquired it.
No longer works there. No longer the CEO is fascinating.

**Shaan Puri** (1:43)
Well, he told a story that was I think good because I think most people don't want to hear necessarily from, oh, you're the CEO of some marketing company, some public company. He's not the sexiest story, but he just got in a crazy snowmobile accident and broke like every bone in his body and was sort of like lying there on a mountain for an hour thinking I might die or maybe hopefully his cell phone had like one bar and he was able to call the police, get a firefighter to come save him.
So he told that story and I was like, okay, this is good. This is good content then. I'm happy with how this turned out.

**Rob Dyrdek** (2:15)
Wow, that is fascinating. Man, how scary.

**Sam Parr** (2:19)
Yeah, it was good. He was like, it was like a movie. We were like, you know, Brian, this is like a movie, you know, like billionaire tech guy almost dies, quits and starts meditating.

**Shaan Puri** (2:28)
Yeah, he became like a philanthropist afterward. He reevaluated his life while he was lying there, that sort of thing.
All right, Sam, you want to do a quick intro?

**Sam Parr** (2:36)
No, you do it, you do it. I've enjoyed you doing it lately.

**Shaan Puri** (2:40)
Okay, I'll give the brief context of this. Okay, so Rob, I don't know if you know this, but your show on MTV, there's a kind of a meme about it on Reddit. Do you ever go to Reddit?

**Rob Dyrdek** (2:54)
I do not.

**Shaan Puri** (2:56)
Okay, so you know, of Reddit, it's like a popular kind of website or whatever. So me and Sam both watched the show, The Challenge on MTV, and The Challenge has been around for like 15 years. It's kind of like our, you know, I'm not even a guilty pleasure, frankly. I'm not guilty about it. I feel great about it.

**Rob Dyrdek** (3:14)
It's a great show. No, this is great, this is great.

**Shaan Puri** (3:16)
And so me and Sam both watched The Challenge, and we're probably the only kind of like tech investor dudes.

**Sam Parr** (3:21)
Bro, it's because my wife, my wife watches it.

**Shaan Puri** (3:24)
Yeah, Sam hides behind his wife. I love it. I'm not afraid to say it. I came out the closet and said, I love The Challenge. So on Reddit, there's this big subreddit about The Challenge, and the running joke is that MTV plays 23 hours of ridiculousness, and then one hour of The Challenge on Wednesdays.
And so because your show is always on TV. I don't know if you know this, but it's kind of like constantly on MTV. And so there's a running joke that that's all the channel is, basically, is ridiculousness.