#217 - Why Direct-to-Consumer Companies Are Awesome to Own artwork

#217 - Why Direct-to-Consumer Companies Are Awesome to Own

My First Million

September 8, 2021

In this episode Shaan (@ShaanVP) and Sam (@theSamParr) debate the merits of owning and operating a direct-to-consumer e-commerce business. Shaan breaks down some of the basic ins-and-outs you should look for with ad spends and purchase multipliers.
Speakers: Shaan Patel, Sam Parr
**Shaan Patel** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money with What You Already Have. It's an incredible episode. Talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Sam Parr** (1:02)
If you got into Ethereum early on in the crowd sale and you bet on that thing at 30 cents because you're a developer and you really believed in this new programmable blockchain, you deserve your tens of millions of dollars. You deserve your hundred million dollars.
If you're rich because you bought like a picture of a rock three months ago or a computer generated squiggle that's now worth a quarter million dollars, fuck you.
I'm looking at my phone. I just got a text message. My three nieces went to first day of school today and I was talking to one of them this morning and I go, Ellie, how are you feeling? Are you feeling first day ever going to a school? And she goes, I go, how are you feeling? In one word, she goes, my heart is going fast. I was like, oh, I've melted. I've melted. Your uncle is a puddle on the ground now. He cannot function anymore.

**Shaan Patel** (2:09)
So that's awesome.

**Sam Parr** (2:10)
Shout out to Ellie for her first day of school. Hopefully it's going well.

**Shaan Patel** (2:14)
That's awesome. That's a great one.
Can I start by telling you a quick story that I don't think I've ever told you, but I think you'll get a kick out of.
So about...
This is the Bitcoin one. We'll tell that one soon. But about three years ago, so I talk about solid time, so I don't want to like rub it or like continue talking about this shit because it gets boring. But basically I don't do any drugs. I don't drink. I'm pretty straight-laced, right? I've been straight-laced for eight years. I don't do anything. I'm fearful of anything. But I was getting really curious about psychedelics.
So like mushrooms, MDMA therapy, ketamine therapy. I did what a lot of people did. I read the book, How to Change Your Mind by Michael Pollan. And I was like, oh, this is great. I'm really interested in this. And so I found a person who was going to lead an MDMA therapy session. And so I went to dinner at her house with, my wife came with me and it was like three other couples. And we went to this thing and she wanted to do like a session to get to know people in order to determine if this was a good fit. Cause basically what you do is you take a dose of MDMA and then like she talks to you.

**Sam Parr** (3:28)
Is MDMA Molly?

**Shaan Patel** (3:29)
I think so.
Yeah, I believe so. It's all, or similar at least. I really frankly don't know, but I think it's like the same thing. And we-

**Sam Parr** (3:38)
You smoke it, you eat it, you drink it, you sniff it, what do you do to it?

**Shaan Patel** (3:42)
It's like a pill, I guess. It's a pill, you swallow it.
And we go to this group, and I'm in just like, the idea of psychedelics for therapy, like for veterans, but also people who just want breakthroughs or who have depression, I'm on board with. I've got friends to do it, I love it. I don't really do drugs because I just don't feel comfortable doing it, but I really wanted to explore it and get to know these people and try this out. And I went to this group and they were crazy hippie dippy, like super hippie dippy. But mind you, this is in San Francisco, and she had a really nice place. And so we start talking and all of a sudden, it gets so hippie dippy and woo woo that she's like, this medicine needs to be free for everyone and capitalism is just ruining everything.

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