#213 Michael Jordan: Driven From Within

**David Senra** (0:00)
I want to tell you about a one-time only limited event that I don't think you're going to want to miss. I am doing a live show with Patrick O'Shaughnessy from the Invest Like The Best podcast in New York City on October 19th. Patrick has interviewed over 300 of the world's best investors and founders for his podcast. I've read over 300 biographies of history's greatest entrepreneurs for my podcast. We'll be talking about what we learned from seven years of podcasting, sharing our favorite ideas and stories, and doing a live Q&A. There will also be special event-only swag. If you live in New York City, I think it's a no-brainer. But if not, I think it's a great excuse to fly in. I've already heard from a bunch of people that bought tickets, they're flying in from other cities. Some people are flying in from other countries. That's setting the bar really high, so I will have at least four shots of espresso or four energy drinks before or during the show so we can make it a night that you'll never forget. If you're interested in attending this unique live event, I will leave a link down below. I highly recommend you get your tickets today, and I hope I get to see you in New York on October 19th.
His relentless determination produced six NBA championships and some of the most spectacular performances in sports history. While his enduring grace and unique sense of style made him equally famous in the worlds of fashion, business and marketing.
In Driven From Within, Michael makes it clear that the basis for his phenomenal success came from the inside out, thanks in part to those who guided him along the way. His skill, work ethic, philosophy, personal style, competitiveness and presence have flowed from the basketball court and into every facet of his life.
Nearly three years removed from his last turn as an athlete, Michael's 20th Air Jordan shoe has helped push Nike's brand Jordan division to nearly $500 million in sales.
This is a book about the power of collaboration and teamwork, the awe-inspiring energy generated when people combine their creativity and passion and a fearless desire to lead. Whether it's waking up at 6 a.m. to work on fundamentals as a high school junior or spending hours with legendary designer Tinker Hatfield on the intricacies of state-of-the-art shoe design, Michael Jordan has never wavered in his desire to be the best.
Everyone knows the results. In Driven From Within, Michael Jordan and those in his inner circle reveal the philosophy that made it all happen.
So that is from the inside cover of the book that I'm going to talk to you about today, which is Driven From Within, and it was written by Michael Jordan and Mark Vancil.
So I was not expecting to do this book right now. It's actually 200 pages into another book that hopefully will come in the next few days. But ever since I read that almost 700-page biography of Michael Jordan, I couldn't stop thinking about it. Just the ability to look into Michael Jordan's mindset and operating system really motivated me. It really fired me up, actually. And so I had read, like briefly, the introduction to this book. And I was like, you know what?
I need to do this right now. I feel compelled to. I can't put this book down. So in the last few days, not only did I finish reading, I read this entire book, but I also would go on YouTube and every free moment, whether I'm washing the dishes, I'm in the car, I'm going for a walk, whatever I've been doing, I've been looking up videos and listening to Michael Jordan speak, not videos about Michael Jordan, but literally downloading into my mind as much as I could, just him talking. And that is what also this book, because most of it, there's a couple like little, he calls them vignette, little stories from people like his mom, some of his oldest friends, the shoe designer Tinker Hatfield that he's worked with for 20 years on the Jordan shoe and his main business. But the vast majority of what I'm going to share with you today is just straight from the words of Michael Jordan, and then you and I will have the ability to download his mindset straight from him. And there's some ideas that I've learned from both these books that I don't think I'm going to forget.
And I'll make sure I'll point them out to you as we run over them today. So this is Michael talking like, why does this book exist and what it's about? And what I'm about to read to you, remember, he's talking, he's not talking about his playing career. He's talking about his business.