#202 - A Breakdown of Trendy New Businesses & Boring 9 Figure Businesses

**Shaan Puri** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. Talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
When we think of entrepreneurship and we think of starting stuff, we think, how can I be innovative? How can I be new?
In reality, in order to make a lot of money, it's how do I get locked into this to the point to where like, it's gonna be a pain in the ass to go anywhere else.

**Sam Parr** (1:16)
Yeah.

**Shaan Puri** (1:28)
All right, everyone, we've got a good episode. We're gonna talk about Class Ring. The Class Ring business shockingly brings in close to a billion dollars a year for a company that you might have heard of, but we're gonna do a breakdown of them.
What else is there? We're gonna talk about stretching gyms. I'm a huge fan of paying $100 and going to the stretch lab. We're gonna break that business down. What else are we gonna talk about?

**Sam Parr** (1:47)
We talk about the business of ephemeral tattoos. So tattoos that only last year. This is a trend that I'm watching.
And we talk about some of the pod stuff, how we're looking at YouTube, how we're thinking about content right now. And then last but not least, we talk about a couple of businesses that are interesting, kind of Google-based businesses. I call them couch cushion businesses because it's like these little things in the cracks that you don't really...
Once you go look in the couch cushion, you find some money, but you don't really think about these. And some of them are scams, some of them are not. We talk about those at the end.

**Shaan Puri** (2:19)
Yeah, in my opinion, most of them are scams. And we actually do a breakdown of them around the 50th minute of this podcast. So wait till the end and we'll get to it. You'll love it. Talk soon. Did you see, did you listen to the episode that I released today? Or today's Monday.
Did you listen to that?

**Sam Parr** (2:36)
No, what is it?

**Shaan Puri** (2:37)
So I consumed like eight or nine, like pretty interesting pieces of content last week. And I talked about four or five of them. Did you see this guy named Ben Moolah, who I talked about?

**Sam Parr** (2:48)
No, who is that?

**Shaan Puri** (2:49)
Okay, so Ben Moolah, I put it in the doc. If you've heard the Monday episode today, this is a little bit of a repeat, but I cannot stop watching this guy. He's this big old fat guy, like 400 pounds fat, because he's probably like 6'3.
And he's disgusting. He's like smokes cigarette and he like, looks like he smells and he like, oh, he hits people like on the back real hard. He's just gregarious and in your face. And on the surface, he appears like incredibly dislikable and cocky.
And I love him. He turns out to be, he seems pretty, quite charming. And he's a real estate tycoon down in South Florida. And all he does...

**Sam Parr** (3:24)
Ben Moula.

**Shaan Puri** (3:25)
Yeah, all the photos of him, like it just, it's an immediate turn off. But then you like get into the videos and he's been, he's basically, he's like a successful guy who's now just starting to do YouTube. He's probably in his mid 50s.