#197 Genetics for Weight Loss and Longevity - Joe Cohen

Joe Cohen (0:00)

You know, when it comes to biohacking, or trying to improve your health, or doing anything, really, if you don't know your blueprint, you're walking in a city without a blueprint, you know, without a map. That's how I see it. You know, you're trying to build a house without a blueprint. You're trying to like, you know, you're trying to decorate without a blueprint or whatever.

You're trying to get somewhere without a map. That's really what it is. It's a map.

Here's the map of your body.

Siim Land (0:27)

Body Mind Empowerment.

SPEAKER_3 (0:29)

Get stronger, faster, smarter, quicker, friendlier, more helpful, more driven.

Siim Land (0:35)

Everything the body needs.

SPEAKER_3 (0:36)

Control your mind.

Siim Land (0:40)

Welcome to the Body Mind Empowerment Podcast. I'm your host Siim Land and our guest today is Joe Cohen. Joe is the founder and CEO of Self-Hacked, which is one of the most popular biohacking websites online. He's also found as SelfDecode, which is a genetics decoding company.

With SelfDecode, you now have access to deep knowledge about your genetics and uniqueness. It's an invaluable tool for anyone wanting to custom tailor their diet, exercise, supplementation, and self-care. You can get personalized health recommendations based on your DNA and the latest scientific research. They have numerous different DNA reports for different areas of focus like weight loss, longevity, gastrointestinal health, cognition, and even COVID-19. I personally love SelfDecode and I advise everyone to get it. You can get a 10% discount with the code Siim at get.selfdecode.com forward slash Siim. get.selfdecode.com forward slash Siim and use the code Siim for a 10% discount on your personalized DNA reports.

Joe, welcome to the show.

Joe Cohen (1:35)

Hey, thanks for having me.

Siim Land (1:38)

Yeah, I'm glad to have you on the show. And like you have like one of the top websites when it comes to health and biohacking information and online, so called selfhacked.com. So how did you like end up creating this sort of a blog and kind of making a business out of it?

Joe Cohen (1:57)

So I had to, I went through my own health journey where, you know, like many people in the health world, they had issues and they try to get help from a more conventional source, like just going to doctors, and I wasn't able to get any help, so I decided I needed to basically figure out my own body. I did a lot of biomedical research, a lot of reading, and after some time, you know, after, so I, you know, I was reading other blogs and I didn't really, you know, it just seemed like all the websites out there were not giving, they were not either thorough or comprehensive, or they were not, you know, they were not very scientific. So when I was searching for information for myself, I felt there was something missing in the blogosphere. And, but I couldn't start a blog. I only started it two years after I bought the domain. So I knew I wanted to start it, and then I still had my own issues that, you know, when I had my health issues, it was going to be too hard to start a business or a company, essentially, or a website. And so I knew I couldn't do it at that point, but I kind of knew I wanted to do it. And after a couple years of biohacking and trying out a lot of things, reading a lot, I was able to make a lot of progress.

And then I fixed all my issues like fatigue, insomnia, mood issues, gut problems, brain fog, just a whole list of issues. So once I fixed my issues, I started to blog about it personally, and then later on I started to hire writers.

And then in 2015, 2016, I started to realize that the kind of old method of blogging was getting outdated, even with the comprehensive posts. And the reason is because I get a lot of people saying like, all this information is very nice, but how does it apply to me? Right?

And so there's always going to be a use for information that, information is always a good thing, right? But they're also, which is why we still have self-hacked and still has the use for providing information. But we started SelfDecode, I started SelfDecode in order to get the personalized information that basically, I want to take biohacking to the next level. Whereas, instead of just looking, just reading generic information, which can be very helpful and still very helpful. I'm not saying not. I still read just, I'll read different kinds of information. But I think that we're basically missing this whole area which is personalized information based on individual.