19 Of Human Behaviour's Weirdest Quirks - Rory Sutherland - #587

**Chris Williamson** (0:00)
Hello, friends, welcome back to the show. My guest today is Rory Sutherland. He's one of the world's leading consumer behavior experts, the vice-chairman of Ogilvy Advertising, and an author. Humans are an odd animal. Our behavior sometimes makes very little sense, but when we exchange our money for products, it can make even less sense. Thankfully, Rory has spent decades studying some of the most fascinating parts of consumer psychology, and today he gives us some insights. Expect to learn why having a Japanese toilet might change your life, why I've become addicted to first class airline cabin reviews on YouTube, how ChatGPT will impact the marketing world, how to increase your luck in life, whether vaping should be banned, why VR hasn't taken off, if I'm buying a McDonald's grease proof gaming chair, and much more. This man is a force of nature. If you are yet to listen to Rory, this will be his fourth time on the show, I think, and he literally gets better every single time. He is everything that is fantastic about Britain, and he makes me incredibly proud to be from that country. You're going to adore this one. There is so many hilarious, funny and novel insights around the way that humans behave and our interaction with the market. Enjoy. Also, don't forget that if you are listening, you might not be subscribed, and that means you're going to miss episodes when they go up. So please press the subscribe button. It does support the show. It helps me get bigger and better guests, and it makes me very happy. I thank you. In other news, this episode is brought to you by Whoop. Whoop is the best personal fitness tracker that I have ever found. It monitors your body 24-7 via non-invasive wearable and provides you with feedback on your lifestyle, sleep and training. It has a proven ability to drive positive behavioral change through gentle nudges in the Whoop mobile app, urging you to sleep more or take on more strain. 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