#182 - How an Astrology App Makes $10m+, Why a Boxing Announcer is Worth $400m & Creating a Personal Monopoly

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money with What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:02)
I think you could build a easily 100,000 plus person list doing this product. And then there is a clear like premium offering on the backend, but the core of it is quiz funnel at top daily newsletter and get there and get to 100,000.
I would, I'm gonna throw down the gauntlet for somebody who's bored and looking for a project that will actually stick, they'll actually get have some legs because I know this will have legs.

**Sam Parr** (1:39)
We're gonna talk about some good stuff in this episode, but before you get to it, can you do me a favor?
Go to Spotify and click the follow button. The reason why is lately, we've been getting way more listeners on Spotify. And I think it's because we're going up the charts, but I wanna be sure of that. And in order to go up the charts, I need you to click follow. So it's gonna be like a big experiment. I'm gonna reveal the results next time, but go to Spotify, go to My First Million and click that blue button that says follow. Click it for me, please. I'll reveal the results soon. I think that means we're gonna go up in the charts. All right, first segment, we're gonna talk about horoscopes. Specifically, there's a couple of companies that we talk about, horoscopes.com, astrology.com, sanctuaryworld.co, that make literally tens of millions of dollars a year talking about the horoscope business. It's pretty wild because something like 50% of women in America are interested in that topic, which I had no idea. We also talk about Judge Judy and Michael Buffer. I know that sounds weird. You may not even know that name, Michael Buffer. He's the guy who says, let's get ready to rumble. We talk about those two folks and how they make something like $400 million. I mean, actually break down why they make that money and how you can replicate that. And then finally, we talk about two little side stories about side products that Shaan and I have. We actually launched dozens of products that we've never even told.

**Shaan Puri** (2:49)
These are our embarrassing side projects that we haven't talked about before that we reveal while we're talking about the horoscope thing.

**Sam Parr** (2:56)
They range from starting a crystal business, which is just weird even saying that. And they also to a fan page that I made for Pitbulls. It's kind of odd. And then finally, I talk about a story about meeting Tim Ferriss and actually happened when I was kind of high on drugs one time. You'll hear about it.
Get to it. It's in the episode. Like us on Spotify.
See you at the end of the episode. All right, what's going on? We're just talking about losing weight. Shaan, yeah, you look good. How long have you been doing meat only?

**Shaan Puri** (3:22)
Meat only is only four days in, but I had heard about this. Joe Rogan talked about the carnivore diet and then it sounded fucking ridiculous at the time. Then you started sending me nude selfies and you were like, I was like, damn, Sam's pretty stacked. You're like, yeah, dude, I'm just only eating meat. I'm like, what? Yeah, I'm only eating meat. I was like, yeah, the second person has mentioned it. And then my trainer was like, he's like getting shredded for kind of his season or whatever. And he's like, I was like, so what adjustments do you make? He goes, I just go to kind of a, pretty much a meat only diet, protein only, grass-fed ground beef, grass-fed beef, some fish.