#179 - How the UFC Became a Multi-Billion Dollar Brand, No-loss Lotteries Explained & How to Save on Your Taxes

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. Talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Patel** (1:02)
If you're already having doubts or imposter syndrome, that's you doing self-talk in your head that you're not the best, that you're not good enough, that you're not whatever.
Well, then maybe you should replace that with something that says I am the best, right? So that's where I got over the like, ah, is this kind of just like, you know, cheesy voodoo shit? And I was like, well, no, because there is self-talk happening no matter what. It's either gonna be negative or it's gonna be positive. I might as well actively make it positive.

**Sam Parr** (1:41)
Hey, what's going on everyone? We've got a good episode, but before we get to it, we've been releasing these new episodes called Greatest Hits. They're actually not new to the world, but they might be new to you. But basically, before we started doing the podcast as it is now, it was just Sean interviewing a bunch of people.
And we got like 20 or 30 in, or he did.
And they were really good, but they were about two years ago when we launched them. And a lot of the people have done some really interesting things since or in that last two years. And so we've actually been re-releasing them where I give an intro and there's also Sean's intro. We're all giving an update on the folks. But anyway, give it a listen. And when you do, make sure you click Subscribe if you're on iTunes. So if you're listening to this on the podcast app, click Subscribe. And then if you're on Spotify, click that Follow button. And the reason why is we're doing a bunch of these greatest hit episodes, but I'm actually the one going in the back and finding all these old episodes. And I'm trying to find all these interesting stuff. So in the next couple of weeks, we're going to be releasing this series where we look at some of the greatest predictions that we've made as well as some of the worst predictions that we've made. But we're not releasing them entirely on a regular cadence because I got to go and find all of them. So make sure you click Subscribe because A, you can be notified when that new episode comes out. And B, it actually is going to help us go in the rankings. And right now, we're ranked like number 20, I think 20 or 19 in Spotify in the business category. And the higher we go up in rankings, the more content we can do because the more listeners we have. And well, you get the idea. So just please, please, please leave us a review.
And Shaan, what are we talking about in today's episode?

**Shaan Patel** (3:07)
Okay, we're going to talk about the UFC, the business of it, as well as a pretty cool moment that happened in the recent UFC fight.
And we talked a little bit about self-talk, which is us, something that we do, both of us do, that we don't usually talk to other, we don't usually admit to doing this.
And it's something that a lot of UFC fighters do, self-talk before you have to go perform, before you go and do your thing. And so we talk about the UFC, the business of the UFC, we talk about self-talk, and then we jumped into some ideas. Sam had a great idea, or met a guy who was doing a really cool idea around saving money on property taxes. And this is a general class of ideas called money savers. And then we have another idea called the No-Loss Lottery that we want to talk about. So that's what today's episode is. I think you guys will like it.