17 Shocking Lessons About Human Psychology - Gurwinder Bhogal - #742

**Chris Williamson** (0:00)
What's happening, people? Welcome back to the show. My guest today is Gurwinder Bhogal. He's a programmer and a writer. He also happens to be one of my favorite Twitter followers. He's written yet another mega thread, exploring human nature, cognitive biases, mental models, status games, crowd behavior and social media. And it's fantastic. So today we get to go through a ton of my favorites. Expect to learn whether cynical people are actually smarter, why people tend to find certain outcomes so intolerable, whether you would rather lie than say what you really think, why people would rather be hated than unknown, why appearing to do good has become more important than actually doing good and much more. This guy is so great. This must be his sixth or seventh episode I think he's had on the show now. And he's just so incisive and interesting and unique with the way that he goes about things. You should check out his sub stack. His sub stack is great. Phenomenal writer, great speaker. And yeah, I can't get enough of these ones. I hope that you take tons away from this because I had an awful lot of fun recording it. Also, this Monday, Dr. Mike Isretel, one of the best, if not the best, evidence-based training coaches on the planet, Doctor of Exercise Science. He is a professor at Lehman College in the Bronx. And he's gonna teach us over the space of two hours how to build muscle using science and research. And none of that is bro science. So yeah, huge few weeks coming up, including some massive, massive guests next month as well. So, get ready for those ones. This episode is brought to you by Shopify. Shopify is the global commerce platform that helps you sell at every stage of your business. From the launch your online shop stage to the first real life store stage, all the way to the, did we just hit a million orders stage? Shopify is there to help you grow. Whether you're selling scented soap or offering outdoor outfits, Shopify helps you sell everywhere. From that all in one e-commerce platform to their in-person POS system, wherever and whatever you're selling, Shopify has got you covered. Shopify helps you turn browsers into buyers with the internet's best converting checkout. 36% better on average compared to other leading commerce platforms. You would be amazed at how many massive brands you love use Shopify. Gymshark, perhaps one of the biggest independent sportswear companies in the world, uses Shopify and if it is good enough for them, it is good enough for you. So, if you are looking to get started at selling something online, Shopify is the easiest, quickest and most convenient way to do it. Plus, you can sign up for a $1 per month trial period at shopify.com/modernwisdom, all lowercase, that's shopify.com/modernwisdom to grow your business no matter what stage you're in. You might have seen that I recently went on tour in the UK, Ireland, Dubai, Canada and the US and the entire time for a full month, I didn't check a single bag in because hold luggage is a Psi-op meant to keep you poor and late. In fact, I never need to check bags anymore thanks to Nomatic. They make the best, most functional, durable and innovative backpacks and luggage that I've ever found. The 20 litre travel pack and carry on classic are absolute game changers. They're beautifully designed, not over engineered and will literally last you a lifetime with their lifetime guarantee. Best of all, you can return or exchange any product within 30 days for any reason, so you can buy your new bag, try it for a month and if you do not like it, they will give you your money back. Right now, you can get a 20% discount and see everything that I use and recommend by going to nomatic.com/modernwisdom and using the code modern wisdom at checkout. That's nomatic.com/modernwisdom and modern wisdom at checkout. This episode is brought to you by Element. I have started my morning every single day for the last three years the same way, which is with Element in water. It tastes fantastic. It reduces muscle cramps and fatigue. It optimizes your brain health. It regulates appetite and it helps to curb cravings. It's got a science-backed electrolyte ratio of sodium, potassium and magnesium. Super simple. There is nothing fancy going on here, but it really does work. Also, they have a no BS, no questions asked refund policy, so you can buy it 100% risk-free and if you do not like it, they will give you your money back and you don't even need to return the box. That's how confident they are, but you love it. They are the exclusive hydration partner to Team USA Weightlifting and relied on by tons of Olympic athletes and high performers in the NFL, NBA, NHL and FBI sniper teams, plus tech leaders and everyday athletes around the world. Head to www.drinklmnt.com/modernwisdom to get a free sample pack of all eight flavors with any purchase. That's www.drinklmnt.com/modernwisdom. But now, ladies and gentlemen, please welcome Gurwinder Bhogal.