#168 - How to Reverse Engineer Businesses, The Indonesian King of Coal & the Story of Adida‪s‬

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money with What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
This Chinese Indonesian guy was a politician?

**Shaan Puri** (1:05)
No, he was the guy. He was the middleman. So what he realized was, because I was like, OK, cool, we have this coal. What do we do with it? He's like, oh, we just sell it immediately. As soon as we sign the paper, we have the coal. We sell it to Exxon.
And I'm like, oh, OK, so how does that work? He's like, well, I bought all this coal for two million and then we bought all the coal for two million. And then we sell it in blocks for 20 million each.
I'm like, well, that's like 400, 500 million. We're turning two million into 500 million. And he's like, yeah. I'm like, well, that's amazing. Why didn't Exxon, why don't they just go in directly by this?
I just got vaccinated.

**Sam Parr** (1:50)
That's pretty cool.
I've got a new toy. Do you want to see?

**Shaan Puri** (2:01)
Oh, nice. Sam's holding up a gun.

**Sam Parr** (2:08)
I just drove by a bath pro shop and I walked in and I was like, I was just walking around just to look at like beef jerky or something.
And I just saw it and I've never even remotely owned anything like that. And I was like, hey, those are cool.

**Shaan Puri** (2:24)
You didn't need to buy one, get certified or like do a background check or something. You just walk into a bath pro shop and buy a gun.

**Sam Parr** (2:31)
Yeah. I mean, I just walked up to the counter and I go, oh, those are handguns. Those are neat. What's the deal? Like, how do you buy one of those? And I go, well, just give us your driver's license and we'll run a background check and you can walk out in five minutes and I go, huh, sick, I'll take that one.

**Shaan Puri** (2:44)
You just held it up.

**Sam Parr** (2:45)
So we got it.

**Shaan Puri** (2:46)
Like you didn't hold the gun part, you held it with two fingers and like it was pointed sideways.

**Sam Parr** (2:54)
Yeah, I still have to learn how to use it. I don't even have ammo for it and I have like a lock on it. I'm like pretty paranoid. I got to figure out how to use the damn thing.

**Shaan Puri** (3:02)
Very Texas.

**Sam Parr** (3:03)
So we have something we have. Well, I'm a Texas resident now. We have something cool happening on Wednesday.
Yeah, we are going to interview Jake Paul, which might be in terms of just like famous people might be the most famous person we've ever interviewed.

**Shaan Puri** (3:21)
Probably the most famous person I've ever met.

**Sam Parr** (3:24)
I met the Pope once. I met Bill Clinton when he was in office.

**Shaan Puri** (3:29)
You peeked.

**Sam Parr** (3:30)
So but Jake, Jake, I did that both of those when I was like eight years old. So Jake Paul is like number three.

**Shaan Puri** (3:36)
But when you say Jake Paul is coming on, what does that mean? You saw the Pope, you shake hands with the Pope. What does it take to meet the Pope?

**Sam Parr** (3:44)