164: How to Turn Hard Seasons Into Your Biggest Breakthrough | Ken Rideout

**Nick Bare** (0:06)
Today on the show, returning guest, Ken Rideout.

**Ken Rideout** (0:10)
Thank you for having me. I just want to say before we start, how much I appreciate you writing this book and then having to go out and do promo and ask friends like yourself to have me on the show. It's by far much harder than writing the actual book, so I just want you to know how much I appreciate you allowing me to share my journey, my details of my book and everything else with your audience. I don't take it for granted, and I thank you sincerely.

**Nick Bare** (0:35)
No, I appreciate that. I mean, I just got done in this past year with the whole book process, writing, publishing, PR, doing the tour, so I feel you. It's truly a marathon.

**Ken Rideout** (0:49)
Well, I'd also like to say that a big part of the, a big reason why this book actually came to fruition in part is because of you and people like you that allowed me to come on when, you know, I couldn't get arrested, no one knew who I was, and you allowed me to come on and share my story, and it resonated with so many of your fans that have, that I feel like I'm part of that tribe, like we're all kind of, like I was telling you, when I walk into your facility here at BPN, I'm like, I feel comfortable, I feel like I'm with my people, and being able to share my journey with your people really allowed the book to become a reality because my story resonated with so many of your tribe members. So, thank you.

**Nick Bare** (1:28)
Absolutely. So, the book is called The Other Side of Hard.

**Ken Rideout** (1:32)
Yep, Everything You Want Is on the Other Side of Hard.

**Nick Bare** (1:35)
When does it launch? When's it going live?

**Ken Rideout** (1:37)
March 10th.

**Nick Bare** (1:39)
Okay, it's coming up. Yeah. How's the PR efforts been so far? How do you feel about it?

**Ken Rideout** (1:45)
I think that the book is excellent without sounding arrogant. The reviews I've gotten, I got a great one from Publishers Weekly, I just shared on Instagram.
The feedback has been incredible. I've got some awesome blurbs on there from Andrew Huberman, Reggie Miller, Gabby Reese, Dustin Poirier, just some of my really good friends. I feel super confident about it. The PR stuff is hard. When a show doesn't want to have you on, you're like, oh my God, I'm so offended. But people like yourself and Rich Roll that have agreed to have me on, it's been super rewarding and humbling to have such good friends that support this stuff. When you put your work out there in the world, you're just like, man, I hope people like this, and you just never know what to expect. And I tend to always think, be a little bit, I always hope for the best, but prepare for the worst. So I'm like, oh, what if people hate it? So it's been, it's definitely been an emotional roller coaster.

**Nick Bare** (2:40)
No, I get it. I'm glad to support. Throughout the conversation, I want to talk about what it means. Everything You Want Is on the Other Side of Hard, what that means to you, and the way that I perceive it and what that means to me as well. But before we get there, let's set the stage a little bit. This past weekend, Austin Half Marathon, I mean, BPN and myself were there in a meaningful way. One course nutrition sponsor, Expo ShakeOut Run, but you threw down with a one hour, 15 minute, 53 second half marathon to 548 minute per mile pace.
Number one in your age group. You're going to turn 55 years old in about three months. Okay, about three months. What's your PR for the half marathon?

**Ken Rideout** (3:30)
110

**Nick Bare** (3:31)
110, when did you do that?

**Ken Rideout** (3:32)
110 high. Well, I ran 110 high on a very difficult course in Nashville in 21 or 22 when I was 50 or 51 But last year here at the other Austin Half Marathon, on the kind of net downhill with a tailwind, I ran, I think my official time was like 111 in a few seconds, but my watch registered at like 110.55.

**Nick Bare** (3:58)
Okay.

**Ken Rideout** (3:59)
That was a downhill, downhill tailwind. I mean, it was perfect conditions, but I was in a little bit better shape than I was this past weekend.

**Nick Bare** (4:07)
How would you rate the Austin Marathon course?

**Ken Rideout** (4:10)