#155 - NFTs Explained: How Digital Art Is Being Sold For Millions and What the Opportunities Are

**Shaan Puri** (0:27)
What's up with your boy, Ted Cruz?

**Sam Parr** (0:29)
Yeah, what an asshole, man. He bailed on us.
Yeah, what a jerk. Whatever, I am going to Hawaii next week, though. I'm going to be recording from Hawaii, so I'm bailing on as well. But I'm not an elected official, so it's OK.

**Shaan Puri** (0:44)
Dude, the funniest picture was somebody posted this meme, and it goes, it's Ted Cruz. And it just says, I didn't go to Cancun, but he's got his hair braided like every girl when they go to Cancun.

**Sam Parr** (0:55)
I saw one that was a missing poster.
Like, have you seen me? Last time you crossed the border.

**Shaan Puri** (1:01)
So we're back and we've been talking big game about how acquisitions done. That was both a busy time and a stressful time. And you were running a company that was doing 10 things, and now you're able to focus more on the podcast. And we've been talking big game about this podcast is going to level up. What do you want to tell the people? What's the plan? How are we going to deliver?

**Sam Parr** (1:20)
Yeah, so I'm working with Karen, the guy that was on the podcast, Sean and I, you're going to have to work with them together. But basically, we're going to do a few things. But our goal, I think Sean needs to become top 10 in the business category, which is like an official category. I think 100,000 listens per episode will get us there.
So we need to do that. And so there's a few things that HubSpot is going to do for us. The first is that we are going to have a dedicated researcher.

**Shaan Puri** (1:47)
So I'm going to just summarize going forward. We're going to level up the podcast in a couple of different ways. We're trying to go top 10
Sam says to get top 10, we got to have 100,000 listeners per episode, which is kind of a crazy number. Yeah, I think that's fair. You know, 100,000 people listening every episode. That's stadium, that's football stadium, more than a football stadium, which is pretty cool.

**Sam Parr** (2:05)
Yeah, but like a good episode of ours gets about a third of that.
Maybe, what's like 34? Are we at 40? I don't know what the...

**Shaan Puri** (2:12)
I think we're at about 30 now. So we got to like, we got a triple basically to get there, which we should be able to. So then, all right, how are we going to do it?
HubSpot is hooking us up with some resources. So we're having a researcher. We're going to do recaps, summaries, clips that we're going to post on Instagram, Twitter, YouTube. So clips of different little segments we talk about. We're going to have a dedicated email, like recap, that you can sign up for.
And then one other thing is we're going to try doing some live, live shows, where we go live on Twitter Spaces or Clubhouse at the same time. So I think that'll be pretty cool.

**Sam Parr** (2:43)
I'm writing that down because I forgot to write that down. All right, let's get into some ideas. Let's get back into it. But first, did you see I became a meme this week?

**Shaan Puri** (2:50)
Oh, yeah, dude, what happened? You started getting like, what I saw was Vinod Khosla, who's like a big dog of Silicon Valley, basically retweeting some guy who was retweeting your Twitter thread about what you learned from your friend Andrew about investing.
Some people were taking shots.

**Sam Parr** (3:06)
So the tweet reached about two million people. And if you search, I was trapped, like in the quotations, you'll see maybe 20 people saying, I was trapped this weekend. I was trapped in LA with Kim Kardashian and Kanye West.

**Shaan Puri** (3:18)
Oh, is that what they're making fun of you for? Because you said I was trapped with these Silicon Valley people.

**Sam Parr** (3:23)
So there's tons of them. Then there's another one that says, this weekend I was trapped in the ocean with a dolphin.
So if you go to my Twitter feed, and I retweeted a few of them, some of them got liked thousands of times, or maybe hundreds of times, but I think a couple were a thousand. And it was interesting. First of all, I want to say this.
The whole I was trapped thing, it was kind of supposed to be like a joke. It was supposed to be like, it was like I was teasing. And I said the most powerful person and something like that. That's actually not wrong, I think. But I was obviously being hyperbolic as a joke. I guess it wasn't obvious.