#1546 - Evan Hafer & Mat Best
The Joe Rogan Experience
October 7, 2020
Special Forces combat veterans turned entrepreneurs Mat Best and Evan Hafer are co-founders of Black Rifle Coffee Company: a veteran-owned and operated premium, small-batch coffee roastery.
Speakers Joe Rogan, Evan Hafer, Mat Best
TopicsComedy
Joe Rogan (0:14)
We're rolling.
Evan Hafer (0:15)
We're rolling, holy shit.
Joe Rogan (0:17)
Evan and Matt, I've known you guys for a long time, and I've enjoyed your coffee for a long time, so I'm happy you guys could come on here and talk some shit.
Evan Hafer (0:25)
I love it. I love being on shows with Matt, especially with you. This is fucking incredible.
Joe Rogan (0:29)
Dude, your ridiculous setup that you put in the kitchen with all the coffee and the espresso, I videotaped it so people could see, but the measuring of the weight of the grams of the espresso. I know you got into it, you were into coffee before you were in the military, right?
Evan Hafer (0:45)
Yeah.
Joe Rogan (0:45)
And then you started bringing coffee and a roaster and a whole setup with you overseas, but were you this measuring it and the exact temperature of the water and all that jazz?
Evan Hafer (0:58)
Oh, yeah. I think way back in late 90s, I guess, is probably where it all began. And I always say this where, you know, every good story starts with a good check, basically. And I met this barista back in the late 90s and she turned me on to espresso.
So I started really going down the rabbit hole on coffee.
Joe Rogan (1:22)
So she was just like really into espresso or something? She wasn't.
Evan Hafer (1:25)
She was just she was hot and she was a barista. So but that was the gateway to this entire thing. And then as I continued to kind of evolve my coffee nerd, you know, sense of me, I kind of was like, well, you know what, this green beret thing sounds pretty cool. I would love to be able to do that. Jump out of planes, maybe overthrow some countries. That's that sounds pretty rad.
But it never left.
And so I was still way into coffee. I was roasting coffee on fires and on my stove and getting a different weird espresso machines. And the funny thing is back in when I was an SF guy, people would make fun of me all the time, like you hipster douchebag. What are you doing?
Mat Best (2:14)
We were together. I would have made fun of you a lot. You're like, sweet. 30 minutes to make a cup of coffee.
Evan Hafer (2:20)
What are you doing?
Joe Rogan (2:21)
Well, that's why it's a funny contrast between this badass Special Forces guy and someone who's like really meticulous with their coffee. No cream. Don't you dare.
Jack Carr kind of makes fun of it in his books where he talks about like putting honey in his black rifle coffee. And half of it is just to kind of mock the fact that people who really love coffee won't put anything in it.
Mat Best (2:43)
It's a travesty.
Evan Hafer (2:44)
They won't. And Jack is one of my friends. And so when he when he came out to the house, he was doing research for his book, I was making him a cup of coffee. And he was like, dude, this is fucking insane. Like how long is this going to take? It's like, man, it takes as long as it takes. So that entire setup that we just put in your studio, I had that in my coffee lab in my house, that entire thing.
And I'm out here and I was roasting coffee on my stove and going going way down the rabbit hole with with Jack.
And he's taking notes, you know, for his book and and he's a former SEAL, you know, so we're talking shit. And he's like, you must have just been picked on in the teams, right?
Joe Rogan (3:24)
Maybe.
Evan Hafer (3:25)
Yeah, I guess that's like, you know, it's like if you just have to run fast, because if you're going to do something weird like this, you got to be able to run really fast, do a lot of fucking pull ups and push ups and shoot really well. I think that was one of the things where I was like, man, I got to be really good at all these things because it's got to offset all my debaggery over here.
Joe Rogan (3:45)
People have to respect you, even though you're so balls deep in a coffee.
Mat Best (3:52)
It's an interesting story. When we both had similar professions as post-military as contractors, and I was in this fob and I'm sitting there, I'm like, why the fuck is there this like $50,000 espresso machine for a very small base in the middle of nowhere?
Well, come to find three years later, I'm chatting with Evan, I'm like, yeah, dude, I don't know, the agency bought some stupid ass espresso. He's like, yep, that was me. I could put it so he convinced the supplier or whoever to buy this super intricate fricking espresso machine in the middle of nowhere. I'm like, of course it was you, of course it was you.
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