#126 - A Nonexistant Influencer Pulling in Over $10m and The Big Opportunities With Hyperlocal Franchises

**Sam Parr** (0:20)
All right, we're live. Me and Shaan and Abreu, we're just talking about advertising on the podcast.
We need to make all podcast ads better. It's frustrating, I just got angry.

**Shaan Puri** (0:31)
Yeah, I was gonna say, this podcast is gonna be very interesting because Sam was doing an ad read and the ad read pissed him off because the ad was written like a Jane Austen novel and the URL that we're supposed to say to send the advertiser some traffic was like, blah blah blah dot, blah blah blah dot IO slash blah blah blah slash this. It's like a ridiculous URL that will never work and it's not gonna do them any good and it's definitely not fun to read.

**Sam Parr** (0:59)
Which is, by the way, the advertiser definitely probably knows who we're talking to now because the ad was gonna run sometime in this podcast or unrelated. And I do want to say, and I'm not just bullshitting, I went to the product's website. It's cool. It's a cool product. I understand the problem they're solving. I think it is a cool solution. I dig it. I love this stuff.
I just, it's so hard.
The hard part about working with advertisers is letting them trust us to do them justice.

**Shaan Puri** (1:26)
Right, exactly. But I think you said it best, like you said this off air. You were like, I feel like we should go back and talk to them about this ad, just so that we're gonna do them a disservice if we do it this way, because it's not gonna be as effective as it can be.
And that wasn't you like, that's normally what I would say when I'm trying to be polite, but you were just saying that off the air. So like you genuinely felt that.

**Sam Parr** (1:47)
And I have, I don't buy stocks. I actually just put, I buy S&P 500 and I put all my money in using Wealthfront. And I do that because of the Tim Ferriss ads years ago.
And I was like, Robo Advisor, what's that word? That's a cool word. And I very distinctly remember the Tim Ferriss ad. So that's why I use it.
So it works, the ads work. We just need to do a better job of, I don't know, maybe it's actually our fault, Shaan. Maybe we gotta just tell them, tell us what your company says and let us write a good ad for you.

**Shaan Puri** (2:22)
Yeah, exactly. I don't know, some companies do it great, some don't.
This company didn't do anything wrong. We just, when we were reading it, it didn't sound like our native voice because we didn't write it. And the URL was kind of long and we can make it shorter. That would make it easier for people to remember to go to.
All right, anyways, what else are we gonna talk about? Do we-

**Sam Parr** (2:42)
I'm also in a horrible mood because I'm running off little sleep. Did you stay up late? I stayed up late.

**Shaan Puri** (2:48)
I stayed up kind of late, but I stayed up late because I skipped the whole election thing until after the coverage had ended. And then I was like, cool, let me get the summary from people I like. And then I was reading up on that, but I intentionally skipped a lot of it and I actually sent this out as a message to my whole email list. I was like, or the paid part of my email list, I guess, because I didn't know if the free group would be down with me preaching to them a little bit. But I was like, yo, go vote.
And once you vote, unless you're doing something to drive the vote, unless you're phone banking or something like that, the part that was in your control is over.
Don't get sucked into the theater of this whole thing. I know what I'm gonna do. I'm gonna put my energy in things that I control and things that I enjoy that make the quality of my life better. So I took my family to the park. It was all ours. Nobody was out there. And as my little daughter running around, my dog was having a blast and we were just hanging out. And then that's what we did instead of getting sucked into MSNBC for like eight hours straight.

**Sam Parr** (3:52)
Well, sounds like you handled it in an emotionally healthy way. That makes one of you.
I know that I've been in a horrible mood all day. It's okay though. We're here. I came prepared.

**Shaan Puri** (4:04)