#102 - Why a Handful of Meme Accounts Sold for Nearly $100m

**Sam** (0:00)
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**Shaan** (0:32)
What's up, My First Million, we're back. Sam, how are you feeling?

**Sam** (0:36)
I'm well, how are you?

**Shaan** (0:37)
I'm thriving.
There's these groups that I've been to where it's like a men's group. Have you ever been to a men's group?

**Sam** (0:43)
Maybe one time, like what?

**Shaan** (0:45)
We did that one with the folks who go down to the Folsom Prison.
Yeah. Also, there's one that's, what's it called? A Mankind Project or something like that. That's like a famous one. That's like a national group that has like a bunch of, some people think it's great, some people think it's like, Yeah, I know. cult.

**Sam** (1:00)
I did Kairos, you know Kairos?

**Shaan** (1:02)
Yeah, I was in Kairos. I think it's in a men's group. That's just like an entrepreneurship thing, right?

**Sam** (1:06)
No, the version I went to in all boys high school and I went to Kairos. I think it's a religious thing. I don't even remember, but it felt like a men's retreat, boys retreat. We were 17

**Shaan** (1:15)
They do a thing at the beginning. It's a bunch of men, you sit in a circle and you talk about your feelings. But before you do that, you sort of check in.
It's like a thing that where they make you get present. So it's kind of like you sit down, you just sit first, quietly, just breathe for a second and go around the circle. And it's like, I'm Sean, and I'm checking in. I'm feeling tired, honestly, and then, you know, whatever, people just check in. And then at the end of the thing, you check out. And it's always kind of amazing to see the transition between the check ins and the check outs. Like, you can actually see how much benefit somebody got in the hour.
And I always felt like teams or companies should do this more where you like, you treat it more like a sports team where you kind of like have your pregame, you talk and you huddle and you figure out what the strategy of the day is and the strategy of the week. And then you get pumped up, you go do some shit. You check in at halftime, you see how things are going, you make adjustments.
And then in the postgame, you sort of give the speech. And I always wanted to run my company like a sports team. But I got to say, a lot of times I got a bunch of eye rolls from the engineers who were just like, I don't need all this. They kind of liked it, but they were also like, oh God, we got to talk about our feelings again. Shit, I don't want to do this.

**Sam** (2:19)
I think they would like it. I think that people would actually like it if you ran it like an army.

**Shaan** (2:23)
Yeah, I'd never been to the army, so I don't know how that goes.

**Sam** (2:26)
Neither have I. But I guess what I mean is very strict discipline.
When we started the company, I was like, yeah, well, what's your opinion? Okay, let's do that. And then I'm like, wait a minute. No, actually, people, in more cases than not, prefer just being dictated to. They're just being told what to do.

**Shaan** (2:42)
Right.
Yeah, you famously had a thing. I forgot, with somebody at your company where you wrote a 3,000-word brief of like, you're going to do this and then this and then this, and this is the way you're going to do it.
And it dictated there two or three weeks. And you were like, dude, this is, I don't know if it stayed awesome, but the first time you did it, you're like, this is awesome. They're just doing exactly what they need to do. And with no like uncertainty. And they like it too, because they got like very clear description of what to do.

**Sam** (3:07)
It works.
It works. Let's talk ideas. You want me to bring you one of them?

**Shaan** (3:10)
Yeah, let's do it.

**Sam** (3:11)
Well, I say let's talk ideas. This is something I found that was interesting.