$39B founder says his company could 100x in 5 years

**Sam Parr** (0:00)
I think if you Google Brett Adcock net worth, according to Fortune, you're worth $19 billion. So that's like a pretty good swing. How does that make you feel?

**Brett Adcock** (0:07)
I don't care about that. I will give like zero shits about that.

**Sam Parr** (0:21)
Okay. So you, Brett Adcock, the short of it is that you are raised in a rural area of Illinois. You started a company called Veteri, which we sold for over $100 million.
Then you took a company public called Archer, which is like unmanned flying planes, I guess, helicopters. Then now you have a company called Figure, which is worth, I don't know how much, 40 something, 30 something, 50 something billion dollars. You have another thing called Cover, which stops or aims to stop school shootings. Then now you have a new thing called Hark, which you've raised money at in the billions of dollars, and you seem worn out.

**Brett Adcock** (0:54)
You're great, you're like busy, man.

**Sam Parr** (0:56)
So you've been on, this is your third time on, I think you've been on one time each year the last three years. You said, you were telling a story about how, I think it was right when Figures started. You basically said, like, I was worth, I don't know how much, tens of millions of dollars. I put almost all of it into Figures to get started, and at one point you were like, I have a mortgage on my house, and the rest of my money is in Figures, and some of the money's in Archer, and that's not doing so great right now.
Since then, I think if you Google Brett Adcock net worth, according to Fortune, you're worth $19 billion. So, that's a pretty good swing. How does that make you feel?

**Brett Adcock** (1:32)
I don't care about that. I will give zero shits about that.

**Sam Parr** (1:36)
You're a super competitive guy. I think you said something like, I just want to, you said win a bunch of times last time we hung out. It was like, I want to win for these reasons, I'm very competitive, I want to kick ass. I think that you definitely have to care about this a little bit, and you actually have to, I think you care a lot about Figur being the biggest company in the world. You talk about, you definitely have this Napoleon energy of I want to be the best, I want to conquer.

**Brett Adcock** (2:01)
I think any way I would characterize is we're just now, these companies of mine are just not hitting the inflection point, and they're really early. They can be really big. So if it works, this will 100x, 1000x from here.
So most of my energy is like, how do I make sure that works? There is no flat line here. It's either like it goes down or goes up, right? Either like it's binary. Either the robots go out of scale or they don't go out of scale.
So in like five years' time, it's either going to be a very big thing or very bad. And so all my energy is going into making this like 1000 or a million X from where we're at here. And so it's like the pressure is on to really just deliver.

**Sam Parr** (2:40)
Where are you now? What's the outlook now for the next five years then? I think last time you were on three years ago, we said that, I think I said it.
I was like, you'll probably be in the $40 to $50 million valuation range, which I think you are now. But in terms of like, you're still lacking output of robots. Like you still need, we still need that to come. When, where are you going to be in five years? What's your prediction?

**Brett Adcock** (3:02)
I think at a high level, I think the AI work that we're seeing here now is going to be so much, it's going to be like 100 times bigger than the Internet. It's just like everything is just so, it's just working so well. Like the system is working well. Like deep learning works.
And everything is happening faster than I would think. And my true, like, you know, having done like 15 years of like software and Internet, like it was just like, nothing was happening faster on a trend line. Here is happening like that in AI.

**Sam Parr** (3:30)
Can you give an example of something that has happened that's blown you away?

**Brett Adcock** (3:32)
We started at, so Hark, I have a new AI lab called Hark.
About a year ago, I was like very interested in this idea of like kind of building this AI to human semiosis digitally. It's like, figure is going to be like, I think figure is going to be like the max ceiling of AGI, of like being able to put that out and then there's going to be a version of this in the digital world. It's going to be like a human is going to have this like AI pairing. It's going to have like ultimately maybe your own AI weights, your own memories, maybe your own hardware. It seems like really close. And fundamental to that thesis was like, you got to figure out how to get AI to use computers general purpose. You would never hire an assistant that can use a computer.