$2.4M In ONE Day?!

**Shaan Puri** (0:00)
So let's do a little public math here. Let's break a rule. He just launched this product. He had more demand than he was willing to let in. He let in 5,000 people. That's 20 million in ARR that he had on day one of launching this project.
What's up? It's me and Sam, two guys who you can't live without.
I should really think about what I'm going to say before I start this podcast.
I literally just start talking and whatever comes out of my mouth is fine. Then also, it's 9 AM for me. I wake up, I don't talk to anyone from 8 AM to 9 AM. These are the first words I say, period. That's what came out. Well, here we are. We both have one topic in both of our lists, which is very, very rare that we have overlap here. We both have this topic because there's a business that sold for $500 million that is a badass story, and it's called Follow Up Boss. I had never heard of this company before. I find out they sell for $500 million in cash. Tell me about Follow Up Boss. I think you know more.

**Sam Parr** (1:07)
You know how I know about them. I know about them for two reasons. The biggest reason, they're a Hampton member. And so I saw them post that they had just sold.
Man, this story is crazy. So I had never heard of this company, have you?

**Shaan Puri** (1:18)
Never heard of them until today.

**Sam Parr** (1:19)
So there's not really a reason why we would have heard of them other than we're just business nerds, but it's a real estate platform. So it's a vertical software. And so basically the gist of it is that if you are a real estate agent or if you own a company that has multiple real estate agents, you get leads from Redfin, Zillow, whatever else.
Ideally, you get thousands of leads per month, as well as you have homes that you're selling and people who are buying homes. You have to track them all. It's basically kind of what HubSpot or Salesforce does, but specifically for real estate agents.
The guy, Dan, he started it 12 years ago, I think. Do you know how he started it? That's what's fascinating about it.

**Shaan Puri** (1:54)
I don't know how he started it, but you're right. So the gist of it is it's a niche down CRM. So agents get leads. They need to follow up with those leads. You got to keep track of all those leads. So it's a sort of HubSpot for real estate agents just zoomed in, zoomed way in on that one niche, has a pretty insane exit. So how did they start it?

**Sam Parr** (2:16)
So what was the final sale? Five hundred million dollars, the four hundred million dollars upfront in cash and then another hundred million million earn out. Listen how this guy started. His name is Dan, he's from Australia, but they live in Wyoming now. So I guess it's technically it's a remote company, but they're a Wyoming startup. It's going to be one of the bigger tech exits out of Wyoming.
Man, listen to this. So he actually went through the foundation. Do you remember that course like 10 years ago? It was like a course to teach you how to start a startup.

**Shaan Puri** (2:41)
The foundation? No, I've never heard of that.

**Sam Parr** (2:42)
Yeah, that's what it was called. And so it's like their greatest success story, I guess.
But he went to this thing and he started just trolling Facebook groups. And he was like working a normal job. He was a marketer at a normal big company. And he was like, I want to start a company. I need some ideas.
And so he was like, well, I've got a buddy in real estate that kind of interests me.
So he started joining these Facebook groups for real estate agents. And he just started skimming in all the posts of like, what are people complaining about? What's a common thing? And he saw this guy complain. He's like, man, I'm paying 500 bucks a month for the software. That I hate for tracking all my leads. It kind of stinks. Like, how are you guys like tracking your leads? And he saw like, okay, that's interesting.

**Shaan Puri** (3:25)
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