$1M+ Email Marketing HACKS You’ve Never Heard Of With Daniel Bustamante

**Daniel Bustamante** (0:00)
A few days ago, Hormozi sent an email, and in a very sneaky way, he also announced a new offer that he was launching. The very next day, he sent another email saying, whoops, we sold out. The first thing that he accomplished with this email, in my opinion, is social proof. The second thing is that you use that momentum to immediately start building a wait list. You're also segmenting people and seeing which topics are resonating the most with. I feel like that's also very underrated. Also underrated, very simple. I call this one the why didn't you buy email. The idea is to have your launch, you execute it, it ends. And again, most people move on. I would do that if you for whatever reason don't want to try that yet. I think the next best thing that you can do is this email. And so the idea is.

**Matt McGarry** (0:45)
Hey, everybody, welcome to New Media. Today, we sat down with Daniel Bustamante and we covered four of the best ways to make more money from email list that you can implement literally tomorrow or in the next couple of weeks. He's one of the most powerful email marketing tactics. He is utilized after driving tens of millions in sale from email. We also talked about what Daniel calls the future of lead magnets. I've never really heard about before, but it's probably the most powerful way to generate new email subscribers that no one is really doing yet. It's a little bit advanced. And then finally, we talked about what I think is the most underutilized and little known way to monetize your audience and your expertise, especially if you've never launched a product before.
I think this is the best way to do your first $100,000 in sales through a launch and scale to your first $1 million per year in revenue.

**Kolby Hatch** (1:32)
Yeah, no, I mean, I loved it. I thought he opened the hood. He opened the car hood. We got to see the engine, all of the automations. He gets so detailed on some of this stuff. It was really cool to hear. My mind was blown by the end of it.
I got a notebook full of notes. I want to run to my computer and get this stuff made because he's crushing it. And it was a great conversation.

**Matt McGarry** (1:56)
Yeah, a lot of stuff we're going to apply to our business after this too. So let's get started.
Okay, Daniel, thanks for coming back on. I'm going to just jump right in because you were one of my favorite follows on LinkedIn. And I love reading your newsletter too, for tactical stuff about how to do email marketing, how to grow your list, how to grow on LinkedIn and a bunch of other stuff too.
But we're going to talk about, you sent us a bunch of tactical stuff about email marketing tactics that are working to drive more revenue, especially for launches when you're selling any type of offer. So we're going to dive into that. We're going to dive into some list growth stuff. And at the end, we're going to talk about the business model of co-work-based courses, live boot camps. You have a ton of personal experience selling millions of dollars of those types of products. And we do too at GrowLetter, so we'll wrap up with that. But email tactics that people can use tomorrow to generate more revenue. What would be a good one to cover first? You have like at least three or four here.

**Daniel Bustamante** (2:51)
I have a bunch here, but I'll share one that's recent and that I was very surprised by. So as you guys have probably seen and experienced, most launches, especially when you have like an open, closed car type of launch, the launch is typically very active. You have like a big day on the first day when you start the launch and you announce a product. Then the end is super juicy as well because people feel the fomo of, oh, the deadline is ending.
And then the middle is kind of a big dip. So I've always wondered like, how do you make that not be a big dip? Because obviously you want to maximize revenue every day. This isn't the first time we do this before we have tried this idea of having expiring bonuses throughout the launch window, because what happens is the reason why you have a big first day and a big last day is because the first day is the excitement of the product being live. The final day is the product going away, but then there is no reason for people to sign up in between. And so what we have come up with is having some sort of bonus that expires mid-launch that you can only get if you sign up before that special or that specific date. And that gets people to take action. In the past, from the very beginning of the launch, we have announced those expiring bonuses. And so from the first email, people know that if they join before, say Wednesday, they're gonna get this additional thing and then come Wednesday, you see that increase in sales because of the urgency.