How to Get Motivated Seller Leads with Facebook Ads (Step-by-Step Guide)

Esteban Andrade (0:00)

If you want to ultimately get better quality needs, you have to sacrifice a little bit of volume.

Which means that if you are going for more quality, you would expect that your needs will cost more, because now you're adding near questions to the farm. If you're generating needs for motivated sellers, and you're getting buyers, you're doing something wrong in your funnel. If you're getting renters, you're doing something wrong in your funnel.

SPEAKER_2 (0:25)

If you're getting wholesalers, well, you're getting funnel hacked a lot.

Esteban Andrade (0:28)

Everyone is saying, we buy houses cash, sell the house fast.

SPEAKER_3 (0:32)

Everyone says the same thing.

SPEAKER_2 (0:33)

So how do you differentiate from the competition, right?

SPEAKER_4 (0:37)

All right. So starting with you, Esteban. What was life like right before you got into real estate?

Esteban Andrade (0:43)

Before I was in real estate, I graduated from engineering, and I did engineering for three and a half years. I've been working for...

SPEAKER_3 (0:50)

I'm just happy because I know you are.

Esteban Andrade (0:54)

So I worked for Magbeth, which is a Canadian company that manufactures parts, and I worked for Fiat Cracks, their automotive. It's now Estelantis, and they obviously do Fiat, Fiat Serati, they do Dodge. They do a lot of different cars that you know about it. So that's what I was doing before real estate. I was trying to fill myself, find myself in a situation where I couldn't grow anymore.

And that's when I decided to pursue entrepreneurship.

SPEAKER_4 (1:26)

Well, it's interesting that you come from the agency world, because I am learning more and more about marketing, and I'm learning more and more about the agency world. And everyone's always trying to sell agency stuff, right? I imagine that was you.

Esteban Andrade (1:40)

In agency, you're mostly doing B2B or B2B to B2C, and in the real estate, you're mostly talking with homeowners, these are B2C. You would consider it like a B2C, but the transaction is so big that you still have to apply the same principles that you do in B2B.

Could you essentially find homes, right? And then you have to sell on to a buyer, you have to do essentially the same process.

SPEAKER_2 (2:04)

So is it sales is the most transferable skill in between industries.

Esteban Andrade (2:10)

And I say if you go ever in a downturn economy, or something happens, COVID-1 happens, or there is some short crash, and you can go like in play, for example, we're just talking about this, you can go and start a startup. And your startup, even those product led, a type of business, you would crush it because most of startups, which are technology businesses, they don't know anything about sales.

And they still have to sell their high ticket, yearly services or enterprise level services to other people. So it's so transferable that once you learn sales in the agency and you learn how to get a very, very well, for example, your program is one of the best programs that I've seen because it applies so many good principles from different great mentors and coaches, people that have written books like I've never split the difference, Sandler. Like there's many different principles that you apply, that I also apply in my agency, that once you start doing that in full selling or real estate flipping, whatever, is you already become an expert in that set. You already have a sales process.

SPEAKER_4 (3:18)

Right.

Esteban Andrade (3:18)

So that I'm actually really passionate about helping the plundered real estate because I know that if I do it in the agency, well, it's the same thing with wholesale.

SPEAKER_4 (3:28)

Exactly. Yeah, it's very much the same. So then talk about the transition. So you were an engineer, you worked in these other places.

When did you first go? What were you first doing when you went to business for yourself?

Esteban Andrade (3:42)

I was trying out a lot of different things, right? So I heard GoVee, you got to try a lot of different things. I'm like, until you like the one thing, and then focus on that one thing.

SPEAKER_3 (3:52)

So that's what I did.

Esteban Andrade (3:53)

And I did Amazon FBA, I did FlipA, and I did, you know, Cliver Label, and I did a bunch of different things. And at the same time, I did not like majority of that. Like Amazon FBA had to like sell hundreds of products in order to actually make a profit or actually make it work. Which is funny, I actually sold masks one year before COVID, which is funny. That's a sad story. But I did not do Amazon FBA all the way through. And then my friend told me there's this thing called degeneration.