How Clavicular Makes (And Spends) $500,000+ Per Month By LooksMaxxing artwork

How Clavicular Makes (And Spends) $500,000+ Per Month By LooksMaxxing

The Iced Coffee Hour

July 29, 2026

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Speakers: Jack Selby, Clavicular, Andrew Callahan, Graham Stephan
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**Jack Selby** (0:52)
For the average person starting their journey of ascension, where does every dollar go?

**Clavicular** (0:57)
The average person is pretty retarded.

**Andrew Callahan** (1:00)
Lovicular hit an apparent overdose here in South Florida. And those disturbing moments unfolding live on camera before the stream suddenly cuts off.

**Jack Selby** (1:09)
What are you taking right now?

**Clavicular** (1:10)
10 milligrams of red eczutide, testosterone, acutene, melanoate, saps, bivalol, anoxidil, potassium saps.

**Jack Selby** (1:17)
With the concurrent viewers with kick, what is kick paid?

**Clavicular** (1:20)
Around like $1,000 an hour. You have Snapchat, which is a new one that's really big. A few grand a day.

**Jack Selby** (1:25)
What does your gambling deal look like?

**Clavicular** (1:27)
I gamble $15K every day.

**Jack Selby** (1:30)
How much do you spend every month? You have this penthouse apartment. You have another one, apparently. That's way nicer, you said.
$400,000 a month. Yeah.

**Graham Stephan** (1:41)
Oh my gosh.

**Jack Selby** (1:43)
Clavicular, thank you so much for coming on The Iced Coffee Hour.

**Clavicular** (1:46)
Thanks for having me.

**Jack Selby** (1:47)
You get one billion views per month. How much do you pay for that?

**Clavicular** (1:52)
Zero.

**Jack Selby** (1:53)
You pay zero dollars for a billion views.

**Clavicular** (1:55)
I have no clipping spend.

**Jack Selby** (1:56)
How do you spend zero and get a billion views?

**Clavicular** (1:58)
Kik pays for the clipping because it's got a huge kik.com/clavicularlogo, so they're driving traffic to their site. When you do a clipping campaign, you're picking where you want these views to go, whether it be your product or maybe getting people to follow your account, whatever the case may be, and Kik is driving traffic to their website because on their website, it's steak. A lot of people gamble on steak, so that's kind of what happened.

**Jack Selby** (2:30)
Did they run this for anyone else?

**Clavicular** (2:32)
Everyone on Kik.

**Jack Selby** (2:33)
Everyone on Kik?

**Clavicular** (2:33)
Yeah.

**Jack Selby** (2:34)
And so if you create a Kik account and you get views, they just assume that you're okay with running clipping.

**Clavicular** (2:41)
Yeah, you get a clipping budget and it's like-

**Jack Selby** (2:44)
What's your clipping budget?

**Clavicular** (2:46)
It's unlimited. It's just they'll fluctuate the CPM based on the spend. So one month it was close to 700,000.

**Graham Stephan** (2:57)
Whoa.

**Clavicular** (2:59)
Yeah.

**Graham Stephan** (3:00)
Holy crap.

**Jack Selby** (3:00)
700 grand?

**Clavicular** (3:02)
Yeah, I did 2.2 billion views in a month or two ago.

**Jack Selby** (3:07)
That is insane.

**Graham Stephan** (3:08)
Do you think people care because it looks maxing or do you think they care because they want to see what you're doing?

**Clavicular** (3:14)
Both. It's like a new phenomenon and like I'm sort of created an entire new part of the internet. So it's just like it's different content. People want to see it.

**Jack Selby** (3:25)
Is looks maxing more popular today or about a year ago?

**Clavicular** (3:29)
Today, for sure.
I would say that looks maxing, I'm obviously like the face of it. So maybe like the popularity that you saw for looks maxing and you saw all these videos about looks maxing. Maybe you're seeing videos about me instead. It could be a case of that, but it's as big as ever. Everyone knows what looks maxing is. Every kid is using these terms, whether it be the NFL or Netflix. People are saying it at the Oscar Awards. So it's the lingo that's also huge.

**Jack Selby** (4:04)
Imagine three guys. One of them is 5'4, with $50 million, and he has average everything, aside from money. One of them is 5'10, average on everything, but very funny.
One of them is 6'3, broke, obese, and balding. Who would you rather be?

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