The 3 Emails That Could Add $10K+ to Your Freelance Business | With Danielle Weil

**Brian Hood** (0:00)
This is the Six Figure Creative Podcast, Episode 374
Welcome to the Six Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place. Hello, and welcome to the Six Figure Creative Podcast. This is a very different intro from normal, because it's a very different place than normal. I am in on my workation, which is where my wife and I travel and work. We'll do this one big trip like this a year. And I'm currently in Grindelwald, Switzerland, which is like, if I turn the camera around and shut out my window, I literally can't see the top of the mountain. I'm so close to it, and it's just absolutely gorgeous out there. And it's like something from Lord of the Rings. And I think I heard that the Elven area in Lord of the Rings is inspired by this area, the Lattebrunnen or something area. It's hard for me in my American tongue to speak it. But anyways, I am here with this very special guest today. That's Danielle Weil. She is our email marketing strategist. She's been with us for a couple of months now. And we've talked about email marketing on this podcast before. Actually multiple times with this 374th episode, I think if I'm doing my math right. And so email marketing has been a topic that's brought up over and over and over and over again. And so when Danielle had this podcast episode she wanted to bring to me to talk about on the show, I thought absolute hell yes, especially considering this is just a quick backstory on Danielle. She has sold over a hundred million dollars with the products and services through the words that she has written. She's also the fastest reader I know. She's worked with some really cool names in the past. One of them being Ryan Leveque, who has the Ask Method, which I think is a New York Times bestselling book. But Danielle, welcome to the podcast.

**Danielle Weil** (1:40)
Thank you.

**Brian Hood** (1:41)
One of the things that I think you and I both agree on is when it comes to email marketing, freelancers get this messed up a lot. And I'd love for you to just start there. What do you see freelancers doing that are so wrong with email marketing, especially now that you've got to know our audience and what we do and how we work and how we operate compared to maybe what you're used to in some of your past gigs that you've had?

**Danielle Weil** (2:00)
So I think the first big mistake is just not doing it, doing everything manually, doing the follow-ups. I mean, you and I both had that experience of, you have a referral, you have somebody that you're following up with, and you just forget to follow up with them. You have the email starred, and like, oh my gosh, you're going back through it. You're like, I never followed up with this person. Oh crap. Not good. And having to do all of that yourself manually, right?

**Brian Hood** (2:24)
I think we can all relate to that with a pit in our stomach when we realized we forgot to follow up with a lead that could have given us thousands or tens of thousands of dollars. We kind of have two buckets of freelancers that listen to the show. One is like you have very few leads, and so it's easy to follow up with the very few leads that you have. But the other side is the people who have tons of leads coming in. Like you've kind of started to figure out the lead generation game. Maybe you have a social following, maybe you're running ads, maybe you just have a large network, maybe you get tons of referrals from people, but that's where it starts getting out of hand. That's some of the stuff we're going to cover in the episode today.

**Danielle Weil** (2:50)
For sure. I think the other situation that we find ourselves in is, oh, I forgot to follow up with this lead, but the awkward, I forgot to follow up with them, it's been a minute, maybe they're a little colder. How do I reach out and do the, oh, just checking in? That's always awkward.

**Brian Hood** (3:08)
Yeah, I was one of those freelancers for most of my career. Just checking in, just following up, just seeing how things are coming along, like I have very little to add. And I think with the amount of emails you've sent, the amount of follow ups you've sent, the amount of 100 million plus dollars that you've sold in your past, just writing really good emails, you would cringe at some of the emails that I've sent in the past. And so I bell to you in this episode and say, don't listen to me in my horrible follow up game back in the day, listen to Danielle and how she writes because she knows what she's doing.