One Chart Businesses Guaranteed To Make +$1M From Day 1

**Sam Parr** (0:00)
All right, this is part two of the episode with Jeremy Giffon. He is the first employee at Tiny. He was there from the beginning when they turned $5 million of equity into roughly $500 million of business value and took the company public just by buying businesses. So last time we asked him about those early days, about the first business they bought, the mistakes they made, the lessons they learned. This episode is different. Now we're asking him, if I was doing Tiny TODAY, how would I do it? How can I do the same thing that they did? What businesses would I buy? What trends, what opportunities does he see?
And he tells us the single best investment opportunity he sees today and why he's putting his money behind that. So this is a fascinating episode, part two with Jeremy Giffon.
Go.

**Shaan Puri** (0:49)
Let's travel never looking back.

**Sam Parr** (0:52)
I want to ask you about opportunities. So what business opportunities, trends or ideas do you have that people who are listening can kind of expand their scope, right? I remember when I was trying to be an entrepreneur, one of the big problems I had was I only thought the world was this big, tiny little circle, and I was only looking for opportunities inside my tiny circle. And it was only when I listened to podcasts, and I kind of wish, MFM is the podcast I wish existed at the time, but it's like only when I would listen to certain people talk or hang out at a dinner, I would hear some idea that was not something I'd ever considered. So my circle got bigger and bigger and bigger. And then the more that circle got bigger, the more opportunities I saw. So if I told you, what are the juiciest opportunities that you see right now that somebody could do or that you think a smart person could go for?

**Jeremy Giffon** (1:35)
The like second most interesting opportunity, what I'd be doing if I wasn't raising a fund to do these buyouts, it would be finding people with audiences and either buying businesses for them or building businesses for them. So I think that I think it's like an anomaly, like the business is in its toddler stage, that the way most people with audiences monetize is through ad reads or sponsorships. I think it's kind of like Hollywood when you, you know, you're a big star, you'd get paid to hold up a glass of Coca Cola or something. And I think every person with an audience will eventually, the money that they make from equity in a business that they own will massively dwarf the money that they make from ad rates or sponsorship reads. But the big problem here is like, generally, if you're a great podcaster or content creator, the last thing you want to do is buy a business for one, like that's risking capital, that's hard, or even start and run a business.
And so I think there's a big opportunity to basically build a business around someone with an audience and come to them and say, look, like I will be the CEO of this thing. I think like, you know, this is the perfect product for you guys to like really organically use and like and talk about for a long time. And I will run it and, you know, we'll split the equity or something like that.
You know, Joe Rogan did this on it and sold that company for a lot of money. And there's other examples, Doug DiMiro with his cars and bids and the people are starting to do this, but it's still very early. And I think that, like, if I was just going to start a business de novo, I would say, OK, what's who are content creators that I really like and what is the perfect product for them? And then just like make it easy. You know, it's a pretty low risk proposition for you guys, for example.
But if you do it right, like even with an audience of your size, you can have nine-figure exits, you know, over four or five years. And that will obviously dwarf all the money you make from advertising.

**Sam Parr** (3:25)
If anyone wants to do this, shaan at shaanpuri.com, feel free to hit me up.
By the way, this is how Tiny is doing this. Matina, which is the drink they're doing with Huberman. They bought a Yerba Mate company and then he loves mate and he's been drinking it for a long time. It's the perfect type of product. So they did that for him where if Huberman was like, and now I'm going to take a break from my science stuff to go become a searcher and go find a business, a PE deal to do. That'd be crazy for him. But Tiny doing it makes sense. They also did it with James Clear. They built the Habits app, right?