Long-Lasting Companies, Pandemic Monitoring & Deepfake Businesses

**Sam Parr** (0:00)
Let's go outside of the tech world. So two brands that I am looking at that have lasted a long time, Louis Vuitton.
Louis Vuitton has lasted maybe 250 years now. And when you think of Louis Vuitton, you know what you're getting.
Same at New York Times. New York Times has been around for 250 years. Not everyone likes them, but you know what they're pursuing, which is their version of the truth. But then let's go to Raising Canes. You ever been to Raising Canes?

**Shaan Puri** (0:22)
Love Raising Canes. I met the founder of Raising Canes once.

**Sam Parr** (0:25)
He is awesome.
We're live. What's going on? How are you?

**Shaan Puri** (0:38)
I'm thriving.

**Sam Parr** (0:39)
All right. Good.
I've been thinking about this conversation you and I had. We talked about outsourcing, and I'm actually going to put a lot of words in your mouth. I'm implying that you said a lot of stuff, which you didn't exactly say, so you're more of a representation. But Rob Dyrdek said something amazing a few pods ago. He said two amazing things. One, he goes, I was looking for these 20, $30 million wins, and I would do like 12 of them, he said. He goes, instead, I'm actually only going to do one or two things, and I'm going to hope that they're going to be big. And then he also said he has this thing called Forever Estates. Do you remember when he talked about Forever Estates?
So afterwards, he sent me mockups of this, and I Googled the architect and everything, and there was this really cool article that they, Rob and the architect wrote together. So Forever Estates, Rob said, I want to build this home. So basically, he said he had $12 million liquid at the time, $10 million, he went and bought this plot of land. And then he goes, to build the home I want, it's going to cost $30 million.
At the time, I didn't have that, and it sounds like maybe he has it now, but he was like, basically, I want to build this home where the Dyrdek family, for many generations, can meet at this home to discuss family planning and family issues and things like that. And so I'm going to build this home exactly how I want it, and we're going to call it Forever Estates because hopefully it lives forever. I found that very inspiring. Did you find that inspiring?

**Shaan Puri** (1:55)
Loved it, loved it. I love when people take an absurdly long view.
And more than anything, I love when people have a vision for their life and what they're doing. When somebody's got a clear and compelling vision for their life, that is like one of the most attractive traits to me. It doesn't even matter if I agree with that vision. It's that they have that vision and that they agree with that vision is what matters.

**Sam Parr** (2:15)
I thought it was awesome. And he sent me mockups of the home and I was like, dude, this is so inspiring. And so I got all hot and bothered about this. It was awesome to me. And so I started thinking about companies that can last a long time.
I've been a little bit obsessed with this because with Hampton, things are going well. We're not a success yet, but it's very clear that like I always tell our team, physics will allow this to work. There's demand. I've got a good audience for this.
We've got a good team.
Physics allows us to exist. There's nothing that gets in the way of this. We're already somewhat successful. The only question is how great will it become? And I'm starting to think, how do you create something that lasts 50 or 100 years, whatever it is?
And the word brand is something that I've been thinking about a lot. And I think you and I, as well as our audience, we get in these short-term thinking and we use the A-word, the arbitrage word. Or we use these certain words that people actually don't think about branding. They don't think about soul. And I've been thinking a lot about that lately. And there's this book that I'm reading where it's called Lessons from the Century, or Lessons from the Century Companies Club. So it's like this one woman studied like companies that have lasted 100 years and she's like, what do they all have in common? And I've been thinking a lot about that. And you brought up something, you said you invested in this company, Shepard, which I think is awesome. I actually am starting to use them. I'll give you a plug. Is it Grow Shepard or Support Shepard?