How Nick Saban’s Side Hustle Might Make Him a Billionaire

**Sam Parr** (0:00)
Where were you when you were thinking about this?

**Shaan Puri** (0:01)
I have this room in my house where I have the best ideas. It's a cool room because if you need a shower, you're already there. It's just the bathroom. Okay, so I'm in the bathroom.
All right, I got a business. I can tell you a little bit about that. It kind of blew my mind. So I was on TBPN by a good buddy, John Coogan. I went on there and they asked me a question. They go, so you're a creator and you've got this kind of cool business, you know, business underneath yourself as a creator. Are you bullish on investing in creators right now? And I go, no, but I'm bullish on creators investing in businesses. And they were like, what do you mean? I said, well, actually, like what I'm doing is it's not that somebody invested in me. I'm investing. I'm buying pieces of of businesses that I think should exist or that I can accelerate in some way. And that's going really, really well for me. So I think that's going to be a model that people do. And so I started thinking about this and saw an example today that kind of blew my mind. So do you know who Nick Saban is?

**Sam Parr** (1:09)
I smell what you're stepping in. Great, great. Yes, I love where you're going with this. Yes, I do know who he is.

**Shaan Puri** (1:17)
You toot my horn?

**Sam Parr** (1:19)
Yeah, beep beep, my friend. I like Nick Saban.

**Shaan Puri** (1:21)
All right, so Nick Saban, who is the, he was the coach, football coach at Alabama and LSU. And he's like, probably the most successful modern day college football coach. The guy made probably $150 million as a coach. Amazing money.

**Sam Parr** (1:37)
Is that real? 150 million as a college football coach?

**Shaan Puri** (1:40)
Yeah, he's like in his 50s. So he's been doing it for a long time, but like his last contract was basically a 10 year, $100 million contract. He was making $10 to $12 million a year, his last contract.

**Sam Parr** (1:51)
Wow.

**Shaan Puri** (1:51)
But Nick Saban is actually going to be a billionaire and he's going to be a billionaire because of car dealerships. And I found this pretty fascinating. I couldn't believe what I was reading. So the story is pretty cool. Here's how it goes. So Nick Saban has partnered up with this guy. I think his name is John Agresti. And the headline of the article was The Man Who Will Make Nick Saban a Billionaire. And it talks about how Saban, while he was coaching, was deciding like, you know what, I think I might go into car dealerships. And car dealerships have had like an interesting history with athletes. I remember growing up in Colorado, John Elway, all the car dealerships had John Elway's name on them. And he was our active quarterback at the Broncos. And I didn't really know this because I was just a kid at the time, but I went back and looked, I was like, what happened with John Elway's car dealerships? And it turns out Elway basically had this insane story where he, while he was a player, he started this car dealership brand selling Toyotas and like Chevy's or something like that. And before he retires, he sells his car dealership group to AutoNation for $87 million, mostly stock. And so he gets paid out $90 million, which was more than he was making as a quarterback for, you know, a professional quarterback in the NFL. And he then also licensed them his face and his name so that they could continue using his brand all the way for like another 10 years. Anybody had to non-compete during that time. And two crazy things happened. One, because of that deal structure, John Elway, he made a bag and he lost a huge bag at the same time. So he made $87 million. But then when he retires, it turns out that the owner of the Broncos offered John Elway an incredible deal. He basically told him, you can buy 10 percent of the team for $15 million today. And actually, I owe you this deferred salary because you're going to retire earlier.
He owed him $21 million of deferred salary. He said, you know what? I'll let you buy another 10 percent for that $21 million. And John Elway is like, I don't know, that's a lot of money. And the guy goes, I'll make it even more of a no brainer for you. If you want to, if you change your mind, you don't like it, you want to sell the team within the next five years, I will pay you back everything you put in, 10 plus $5 million and 8% annual interest. So you literally can't lose money in this deal. Like you can only make money.