How Dave Ramsey Built His $300M Empire, Trademarkia, And MFM Rip-Offs artwork

How Dave Ramsey Built His $300M Empire, Trademarkia, And MFM Rip-Offs

My First Million

March 9, 2023

Episode 428: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) talk about Dave Ramsey's multi-million dollar empire, surfer Laird Hamilton's superfood business, the importance of trademarks, and so much more. Want to see more MFM? Subscribe to the MFM YouTube channel here.
Speakers: Shaan Puri, Sam Parr
**Shaan Puri** (0:00)
Dave's back, and Dave's back in a big way. Here's some things that David said. He says he has a $600 million real estate portfolio that is fully paid off.
So $600 million of real estate equity that he owns. That's kind of insane. His media empire, which is like the combination of his radio shows and then all of the financial courses, training, seminars, all that stuff that they do outside of that, he says on their website makes $300 million a year in revenue.

**Sam Parr** (0:40)
All right, we're live.

**Shaan Puri** (0:41)
What are we talking about today?

**Sam Parr** (0:43)
I've got a bunch of good topics. Let me bring up one juicy one.
Last year or two years ago, you asked me a question. You're like, who do you admire? I think you asked me that. And I said this guy named Laird Hamilton. Laird Hamilton is this like beautiful surfer dude. He's like in his 50s now. Basically, he's beautiful.
Like we gotta acknowledge that. He's got like beautiful wavy blonde hair and like a nice skin, and he's pretty ripped for his age. And he always was ripped. He's like this tough guy that surfs big waves and whatever.
He launched this thing called, what do you make fun of me? Cause I'm dreaming about this guy.

**Shaan Puri** (1:14)
I don't even need to make a joke. You've done it all yourself here.

**Sam Parr** (1:17)
He's a Ken doll.

**SPEAKER_3** (1:19)
Like this is like objective.

**Sam Parr** (1:20)
Like I'm just stating facts here. He's a human Ken doll. He launched this thing called Laird Superfoods. Have you heard of that? It's like a coffee creamer that's made out of like coconut, I think. Right.
Anyway, they took the company public. I don't know why they did that, but they took it public at a $300 or $400 million market cap. At the time, they were doing $50 million in revenue.
Look up the company now. Can you go and look up the, do you know what their market cap is today?

**Shaan Puri** (1:49)
Let me find it.

**Sam Parr** (1:51)
I know what it was yesterday. I don't know what it is today.

**Shaan Puri** (1:54)
Why would it be said different? Oh, wow, $9 million.

**Sam Parr** (1:57)
$9 million. So this company, if you click, I have a bunch of notes here. You can click them and read them. But basically, this company, they sell a fair amount of coffee creamers. So yesterday, I think it was 8.8 million.
Dude, so listen, they have 20 million in cash, no debt at all.
Their revenue is decreasing. So in Q3, it was 8.8 million. In Q3 of last year, it was 10.9 million. So what's that? Like a four times eight? So it's a $48 million or $50 million a year business, but it's declining. They have decent gross profit. They have an okay balance sheet, but like the business for some reason it's valued so low. I'd have to dive deep into it and really look at the numbers, but it's kind of ridiculous, right? So you were talking about wanting to buy a company. You've said this before.
This is your target, dude. You get to hang out with Laird Hamilton.

**Shaan Puri** (2:50)
It sounds like it's your target, dude. It sounds like this is like, you know those things where it's like we're auctioning off a date with Laird Hamilton. It's like, why don't you buy this? Yeah, you just bought yourself a $9 million hug.

**Sam Parr** (3:05)
Dude, why is this company, you haven't looked at this, but why is this company so cheap?

**Shaan Puri** (3:09)
No, I don't know how much debt they have, but.

**Sam Parr** (3:12)
None, I said that.
So I read their report. They had their Q3 report, $21 million in cash, zero debt, zero debt.

**Shaan Puri** (3:20)
So I never understand when companies trade this far below their cash value, because the obvious question then is, why do you not buy this thing for $15 million and just wind it down and distribute the $20 million to yourself and make $5 million in the process?

**Sam Parr** (3:37)
Or sell the inventory. They have like $13 million or something in inventory.

**Shaan Puri** (3:41)
Okay, interesting. So yeah, so I haven't looked at this because you just mentioned it, but yeah, there's a bunch of these right now that are like this. There was one the other day that I saw that was kind of in the same bucket, but there's a bunch of stocks that are down like 95% right now that seem like interesting takeover targets.
And we have a friend who was interested in doing this. And so I made a list of like 10 I was like, here's 10 that I think you could buy.

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