Frame Breaking Businesses: From Pomegranate Juice to VPNs

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have. Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
So in like 2012, 2013, 2014, he started a vitamin brand and it only did okay. And then he started also tinkering with a skincare brand, which it actually did much better. It got to like 10 million or so in revenue. He hired a CEO. The CEO kind of like drove it into the ground and didn't really do that well. And so he started focusing again to his vitamin brand. And he's like, look, it's doing okay, but who's the best customer of a vitamin company?
Dogs.
Because this is, I'm not disparaging him, but like, do they work?
Yeah, why not? Like Fugazi, you know, like, yeah.

**Shaan Puri** (1:39)
Welcome to Fugazi, Inc. We make supplements for dogs. They'll never tell you if it works or doesn't work.
What up?

**Sam Parr** (1:55)
Are we supposed to start with a catchphrase now?

**Shaan Puri** (1:59)
Hey, boys and girls, welcome to the business show, where you learn how to make so much money that you'll get taxed out the ass.
That's what rich people care about, taxes. If you don't care about taxes yet, you ain't rich.

**Sam Parr** (2:12)
Do you care about taxes?
I'm not gonna live my life according to where the low taxes are, but it's the number two or number three thing that I'm thinking about. So I'm thinking about this whole New York, Texas thing. And I like do the math and I'm like, damn, like imagine I gotta rent a place for, let's just say like 20 grand a month. Like that's how much taxes I'm paying by moving here versus staying or, you know, whatever it is, like a lot of money a month.

**Shaan Puri** (2:37)
Well, you have a good thing. You could do the like Texas as your main residence and spend four or five months out of the year in New York. So that's not so bad.

**Sam Parr** (2:44)
That's not so bad.
But I need to do it with New York and Florida because Texas winter is not like winter, winter that's desirable enough that you want to winter there. You know what I mean?

**Shaan Puri** (2:57)
Yeah, yeah. Dude, have you heard about this, like the teddy bear law? The teddy bear rule?

**Sam Parr** (3:01)
No, what's that?

**Shaan Puri** (3:02)
So I was asking my tax guy, I was like.

**Sam Parr** (3:04)
Where you keep your possessions?

**Shaan Puri** (3:07)
Yeah, basically I was like, so what's the rule? Is it six months out of the year? What does it take to have residency in some place? And he was like, well, there's a bunch of little factors. He's like, but one, he's like, there was a famous case with Derek Jeter. The New York Yankees shortstop. They're like, Jeter played for the Yankees in New York, but he didn't want to pay New York taxes. He wanted to pay Florida taxes. Cause he's like, look, this is my home. This is where I live, blah, blah, blah. But you also have an apartment in New York and you play in New York. So you work there, your home is there, and your kids go to school there, I think. And so they ended up, it got ruled in court and they call it, I think the name they call it is the, I haven't looked this up. It's like the teddy bear law. And it's basically like, where would you keep your teddy bears? So the place you would call home. So like factors like where your kids go to school, where are the possessions that you love?