Best of This Week: March 4th

**Ben Wilson** (0:00)
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Hello, and welcome to another episode of My First Million Best of the Week edition. This is Ben Wilson, also known as Producer Ben. And this episode is some of the best clips from our episodes throughout the week. Nothing new, just a short rapid fire recap. To start off with, we have David Friedberg, founder of Kana, talking about the power of thinking big, and more importantly, how to actually do it, how to think big and why more people don't do it. Let's give it a listen.

**David Friedberg** (1:08)
You know, your team is only as good as you challenge them to be.
And so they'll, you know, if you're not challenging your team and you're asking them, what do you think you can do, they're only gonna achieve a fraction of what's possible. Great coaches and great leaders need to kind of, and technology leaders in particular have this unique ability to, I think, understand the technology and leap several iterations forward to speak to the team about where we're headed and then bring the timelines in. And that makes for, you know, an incredible sense of urgency and outcome.

**Shaan Puri** (1:38)
And why do you think most people don't do that? So thinking big, that sounds easy enough to understand, sounds fun to do.
You know, I could hear that advice. Why do you think that's hard advice to follow and practice?

**David Friedberg** (1:50)
It's a really important question. So one of our principles at TPB is dare to dream. So it's all about creating that audacious perspective. You know, how big can this be? How big should we be?
And what happens when you set a big goal, like let's say I have to go climb to the top of a mountain and I can't see the path from here to the top of the mountain.
There's a hundred permutations or a thousand permutations on how you might get up that mountain.
And you don't know which path is gonna work. Most people that are smart have been successful. And most people that have been successful are not used to not succeeding. And so the orientation at that point is that success is all about doing something and getting an action that you expect out of what you just did.
And so you want, you are inclined naturally as a smart person, as a successful person, to only do things that you know what you're gonna get as an outcome. And guess what that does? That limits your horizon. So then you end up saying, I'm not gonna take the more circuitous, challenging route or path that might get me to the top of the mountain. But I can see that this particular path gets me a quarter of the way up the mountain. And that may not, and you might know, however, that that means you're giving up going to the top of the mountain. But at least you know for sure that if you do X, you're gonna get Y. And I see this all the time. I see this all the time at businesses where the teams end up compromising on their big vision. And they compromise on the moonshot because they're more likely to succeed and they feel more comfortable taking a shorter range, narrower horizon and minimizing the opportunity set significantly and saying, I'm just gonna go do this because I know if I do X, I'm gonna get Y. And that feels comfortable and I know it's gonna happen. And so they minimize the dare to dream circumstance. And then they always say, well, you know what? We'll come back and dream big later. But guess what happens? Let's say you're thinking about, I'll give you a very specific example because this relates to the business we're announcing this week, canna.com, which is our molecular beverage printer. But early on, there was a hard push to say, look, we know restaurant owners will buy this device. I don't know if every consumer is gonna buy this device. It might be too expensive. It might not taste good enough. Consumers are so fickle. If we make a device for restaurants, we know that there's an economic advantage. There's an ROI enterprise-based sale. Let's go sell in restaurants. And we'll make a bigger device so it can hold more and we don't have to worry about shrinking and getting all the technology into a tiny form factor that fits on a kitchen countertop.